While no company can guarantee that new frameworks or services are immediately popular with developers, Microsoft is busy developing new non-Microsoft developers while encouraging the retention of loyal developers.
Redmondians decided to take the initiative by waiting for the developer to embrace its newly developed technology collection. On May 13, the Microsoft DPE (Developer and Platform Evangelism) department released a new team "deep tech" recruitment order. The new team will work with top engineers outside the company to build next-generation applications based on the Microsoft platform.
When Microsoft released the DPE in 2011, the department was used to coordinate and promote the Microsoft platform. At that point, the focus was on Windows, the. Net framework, and associated tools. But as Microsoft has switched from software providers to devices and service providers, the "Microsoft platform" is becoming more extensive.
John Shewchuk, head of the new technology evangelism and development team, said: "The platform now includes all of our products, and our task is to help developers use these new technologies to make up the solution." ”
"Developers" compared to the past has become a broader audience target Microsoft, looking back on the early days of the DPE, developers meant professional, full-time programmers. Now, developers who have written any consumer, business, or hybrid application have become the target audience for Microsoft's new Deep-tech team. This means it will include start-ups, corporate customers and the top consumer and business software independent developers.
Many of the techniques that developers choose to mix and match from the Microsoft Toolbox did not exist 10 years ago, even years ago. This includes all Windows Azure technologies, and provides developers with interfaces and datasets that can be on the WINRT framework (Windows 8 and Windows Server 2012). Microsoft's next-generation Xbox, Kinect, Windows Phones, Surfaces, perceptive pixel multi-touch are around these technologies.
"It's a playground," Shewchuk said. We will work with all the different parts of the Microsoft business community, like a geek paradise. ”
First Glimpse of Deep-tech geek
Microsoft executives learned that Microsoft had the idea of building a Deep-tech team when Microsoft veteran Steve Guggenheimer returned to Microsoft to lead the DPE department in October 2012. Guggenheimer with the server and tools business Director Statya Nadella and CEO Steve Ballmer agreed to recruit some senior technical preachers.
Shewchuk, who has over 20 years of working experience on the Microsoft platform and is a technical partner of the company, will lead the team. Microsoft did not disclose the size of the new team, but the group was told that the team could be over 100 and continue to grow. Shewchuk, the CTO at Microsoft's developer platform, has had years of experience working with Windows Azure platform, and has helped the company build Windows Zure Active directory,service Bus and SQL services. Shewchuk is also one of the core contributors to other peripheral technologies, including. Net, Visual Studio, Windows Communication foudation, and Windows Identity foudation.
Shewchuk explains: "The basic idea is to build bridges between Microsoft and beyond, and we want top developers to use our platform." ”
Shewchuk the new Deep-tech team as a place where "world-class" developers within Microsoft can exchange ideas, as well as talk to outside developers. Because Microsoft's new technology stack is distributed in different places, the Microsoft Computing team will be well-prepared for the new framework based on the cycle time, developing code to facilitate the links between products, and preparing for the external use of code and modules (such as GitHub or CodePlex). In some cases, "developers" who benefit from these modules may be Microsoft's own product team, and these people (and even the people who write them) are designed to integrate their own parts of the code.
Of course, the important characters in Deep-team more than Shewchuk one, a week ago in VMware's Patrick Chanezon can be said to be absolute fresh blood. His job is to lead corporate evangelism in the DPE department in San Francisco. From 2011 to 2012 Vmware,chanezon helped build bridges between spring and cloud foundry developers. Prior to this, Chanezon worked for Google (2005-2011), managing Cloud Developer relations team, dedicated to HTML5, OpenSocial, Google Checkout, and AdWords APIs. Earlier, Chanezon also served as the Sun Microsystems software architect, working on Sun Portal Server, blogs and syndication feeds.
"We are at a turning point in a deep structure, and developers need new ways of working, applications and frameworks," Chanezon said. and the formation of Deep-tech undoubtedly accelerated the movement. ”
Chanezon said he would join Microsoft because he sensed that the company's new device-driven service strategy catered to these changes more realistically. Google also has services and equipment, he says, but they don't have the private and mixed cloud that companies need. As an open source believer, he would like Azure to be a very open source and friendly platform.
Another member of the Deep-tech is James Whittaker, who was famous for publishing a number of "Why I left Google to Microsoft" blog in 2012. He joined Google since 2009 and was appointed Director of Engineering and led the team to develop Chrome, Maps and Google +. At Microsoft, we first worked for Trustworthy Computing and the Visual Studio team. The latest job is the development manager of the Microsoft Knowledge Platform under the Bing team.
Whittaker said: "Equipment and services are two problems, and the third is knowledge; We embed the knowledge gained from the Xbox into office and third products." ”
Whittaker that the "development platform" is no longer the operating system and the associated API, it is a complete ecosystem, including Bing's web crawl information, such as: directory, weather, map and so on. The goal is to have the information built into the application, whether from Microsoft or from Third-party developers.
Whittaker said: "We can take steps in these areas, we can provide a simple link that goes beyond the search engine offers." ”
Eric Schmidt, who brought another technology set into the Deep-tech team. Schmidt has 15 years of working experience in Microsoft, focusing on the use of Microsoft devices and services in the "Consumer mode" application. Primarily responsible for using the cloud to build applications and services with Microsoft customers and partners, including NBC QSL, NCAA, Victoria Secret Fashion Show and Major League as, including Hulu, Twitter, Facebook, Foursquare and Comcast. He is also the chief architect of the Microsoft Open-source Media Software Development Kit, which is responsible for the Microsoft Media Player Framework and the audience Insight.
Schmidt joined the DPE 6 years ago to provide expertise in the media, entertainment, social and vertical gaming fields. The main direction for Schmidt today is mobile developers, especially for developers who don't know how to transition from iOS and Android to Windows 8 and Windows Phone 8. "We will tell them about the knowledge and the transition," he explains, "as the iOS and Android gold mines have dried up."