Microsoft launches nationwide Windows 7 campaign

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NetEase Technology News December 8, on the first anniversary of the listing of Windows 7, Microsoft China announced that it will start next week, to promote the window 7 operating system nationwide. and Windows 7 after the listing has not done any advertising different, this event will become Microsoft China to invest the most resources.

It is understood that the event will begin in number 13th, the first batch of layout in Beijing, Nanjing, Hangzhou, Xian, Chengdu and Wuhan 6 cities. The promotion content will cover the television advertisement, the plane digital channel, the line on-line inferior many domains.

The theme of the event is set to "True!", and Microsoft China says it will mainly promote the genuine experience of Windows 7, which includes individual consumers and corporate and institutional customers.

Leung, Chairman and CEO of Microsoft Greater China, said the big push for product promotion was not a temporary performance pressure, but hoped that the action would let consumers understand the security and necessity of Windows 7 genuine software.

Microsoft unveiled window 7 at the end of last year, and as of this October, Microsoft officially announced that window 7 was selling 240 million units globally, but its sales in the Chinese market were not known.

Wei Qing, Microsoft China Consumer and online marketing manager, said that the current domestic sales of PC products, pre-installed Windows 7 of the new product has occupied the main market, the current in the promotion of genuine activities, OEM manufacturers also give a lot of support.

The OEM companies involved in Microsoft's promotional activities include Lenovo, HP, Dell, Acer, Asus, Sony, Toshiba, Samsung, the same side, Haier, Han Wang, Great Wall, Chuang Zhi Cheng, Jeh, East Bridge.

Last week, the State Council announced that it would carry out special actions to protect intellectual property rights, including the software of the authorities, Leung said that Microsoft is very welcome to such a move, Microsoft will also through the education market, technology and other means to promote the Chinese market in the process of legalization. (Wang Jiecong)