Microsoft launches new search today to grab Bing country domain

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Beijing time, May 27: According to Australian media reports, the sixth session of the Wall Street Journal of 27th, "All Things D" conference, Microsoft CEO Ballmer will officially release the new search engine Bing.

Mr Ballmer will unveil Bing for the first time and will demonstrate its specific features.

The Australian Advertising Age magazine reported that Microsoft will use 80 million to 100 million dollars to promote the new search engine, which is much higher than Google's advertising spending last year 25 million dollars. Microsoft will post ads on Bing in television, radio, newspapers and outdoors. It is unclear whether Microsoft will carry out an advertising campaign outside the United States.

It is reported that Microsoft will not mention Google's name in its advertising campaign, which Microsoft is going to use as a new, evolving search engine, "Advertising Age" said: "Microsoft will promote the idea that today's search engines do not meet consumer expectations, Microsoft will ask them whether today's search can solve the problem." ”

Microsoft believes that if you can easily list relevant search keywords, you can give users a better experience. But in fact, Google, Yahoo currently has this function, but is "related search" placed at the bottom of the page, not very conspicuous.

In addition, Microsoft will definitely use "Bing" to replace the previous "Kumo" brand. Microsoft has acquired almost all of the Bing country domain names, such as bing.com.au,bing.co.nz,bing.ca,bing.sg,bing.hk,bing.de,bing.fr. Previously, Microsoft had registered Bing as a trademark.

The leak-related interface shows that Bing searches are somewhat similar to Google news channels. Divided into left, middle and right three columns, the left for the search category, including "Related keywords" category, the middle for search results, the right for advertising. The top of the search results will also have ads placed.

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