Microsoft: lose track of PC game and take another chance

Phil Spencer, head of Microsoft's Xbox department, admitted during a recent game developers conference that Microsoft had lost its way in PC games, but Microsoft was seizing another opportunity, Fille Spencer. Spencer reiterated that Microsoft sees Windows 10 as the company's biggest opportunity to regain its former glory and market leadership.

Spencer admits that Microsoft is developing games for augmented reality devices HoloLens, which will be available within Windows 10 time frame. Spencer said: "We think this is a complete Windows 10 device." "Microsoft also announced that they were offering the first toolkit to game makers to help integrate Xbox Live into Windows 10 games."

Windows games used to be synonymous with PC games, and almost all games are played on Windows, using Windows DirectX APIs to draw, often using Microsoft's mouse, keyboard, and hardware. 15 years ago, Microsoft launched its first Xbox, and everything began to change. All of a sudden, Microsoft's video games are converging on new consoles. Xbox Series game consoles and "Halo" and other related games, has become a considerable business of Microsoft. But at the same time, competitors are starting to enter the PC gaming market. For example, Valve's Steam platform successfully captures the hearts of gamers through app stores and integrated social networking features.

The game on Windows Live was an early attempt by Microsoft to integrate the social functions of Xbox Live into PC games, but it turned out to be a loophole, unreliable, and ultimately a laughing stock for video gamers.

Spencer specifically mentions the existing Windows 8 App Store, which he admits is not driving a huge revenue driver for developers, including Microsoft itself. Now, if Microsoft wants to make a breakthrough, it should change its positioning to the user. These users no longer play games on Windows PCs or tablets or on consoles, they are users of the Xbox Live service, which means that the game should run on multiple devices. Users have a common buddy list on these devices, with the same high scores, people should be able to play games on any device they have.

Spencer said the Xbox is no longer just a game console, it means "Microsoft games." For HoloLens, Spencer said, this is the natural extension of Microsoft's new philosophy of Windows 10, which will receive the same level of support and multi-platform convergence.

For those attending the Game Developers Conference, Microsoft has given them an olive branch: they can reach a wider audience and make more money without having to experience the problems of developing multiple screen sizes and operating systems. After all, Xbox apps are built into each of the Windows 10 devices.