Microsoft mocks rivals to highlight its marketing weaknesses

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Apple started a further Google in June and changed the search service provided by Siri's voice assistant to Bing, and Microsoft should return more cooperation to Apple's High-profile partnership with Microsoft. But not in the next few days. Microsoft appears to be doing the perfect job of looking at the content of its Windows8 tablet, by publishing an ad from Apple's product Siri voice assistant to analyze the weaknesses of Apple's ipad and other smart tablets and to highlight the advantages of its own tablets. The technology is a mockery of the capital, but from the marketing side shows Microsoft's short board.

Laughing at your opponent is actually laughing at yourself.

The leapfrogging of technology in IT industry has become the norm, today you may have an advantage on one side, but not tomorrow you will have such an advantage, but Microsoft in the field of mobile intelligence, still seems to be in the traditional PC era thinking of the competitors, their own technical subversive advantage, so do not put the apple, Google and Samsung and other smart-sector giants, but in fact, windows in the Intelligent field of application software is less than 50,000, but the application of the Apple Store has reached more than 250,000, Google's Android system also apply the level of the Windows system to the far behind, This shows that Microsoft's performance on the mobile internet has failed.

But Microsoft has a typical boss thinking, in time in the publicity is also very much the same as the boss, this time through the Siri voice assistant ads to fully show the boss of Microsoft, but do not know that users have not been interested in Microsoft's intelligent platform of the fact that the wanton irony opponents, In fact, it is a serious boycott of other intelligent platform fans, such marketing is the end of the plate to hit their own feet, but the competitor's users become more determined.

Microsoft should learn to keep a low profile and cooperate with competitors

As a current Microsoft, in the traditional PC field does not have a competitor, but to the mobile Internet Microsoft must be placed in its own position, when the mobile Internet smartphone system to hand over Google and Apple is enough to let the Microsoft leadership regret for a while, but if this regret has not turned into a morale, Still the same way, the future of Bill Gates as the competition in the tablet computer competition this sentence as a deaf ear, then the advantages of Microsoft's operating system will face outright subversion.

So many experts believe that Microsoft should keep a low profile in the mobile Internet, pay attention to alliances with other competitors, make its products get more market, in fact, the cooperation between Microsoft and Apple in the past few days is enough to shock the world, but if Microsoft blindly stimulates the nerves of Apple through satirical advertisement, Believe that this alliance is very weak, then for Microsoft to open up its products such as office360 and mobile internet browser will encounter a lot of resistance, but in fact, if the total operating system is not dominant, Microsoft's mobile Internet application is the best breakthrough.

So Microsoft's most important thing is to quickly promote its products, then rely on the current mainstream platform such as Android and iOS, such as the breakthrough is a good way, through the product to promote the sale of tablets and operating system sales is also a good way, In fact, the product and the application of the system itself is complementary, if the target tightly locked in the operating system war, from the current market share, is undoubtedly Ishing! This article by the Www.qcrencai.com China Auto Talent Network starting A5, reprint please specify thank you!