Microsoft: Our surface is really not called flat

From last night's release of Surface 2 and surface Pro 2, Microsoft is still reluctant to call surface a tablet computer. These two products basically continue the previous generation of product architecture, design and ideas, but sadly, this still does not escape from the traditional PC product upgrade path of the cycle. For mobile devices The most important "experience" word, Microsoft even if pay 900 million dollars tuition, still did not learn.

The major upgrades to Surface 2 and Surface Pro 2 focus on processors, interfaces, screen performance, endurance, and type vinyl, most of which are limited to upgrading the hardware performance of the product, but not equal to the user experience. Microsoft even ignores the appalling experience of a generation of products, which means that the market share of a generation of 1.8% has not yet sounded a wake-up call for Microsoft.

For mobile devices, it is because of their portable and at any time to use the particularity, so that the product experience is always the first place, the evolution of performance is only for this purpose service. Excellent product experience comes from HT size, comfortable grip, intuitive control, beautiful screen, strong endurance, sound software ecology, and so on, and Microsoft upgrades do not take all of these aspects, so surface 2 and surface Pro 2 can be called "deformation of the book" or "ultra-extreme", But the word "flat" is fading away.

Easy to start with

Two second generation products are still selected 16:9 of the 10.6-inch screen, compared to the 4:3 9.7-inch ipad 4, which is a lot bigger, even with a hard hand, Microsoft officially admitted the previous generation of products, not to mention whether the more founder fuselage design takes into account grip comfort, The biggest embarrassment of an over long fuselage is that it's like waving a clumsy chopping board in vertical use. Of course, Microsoft probably has no intention of letting users out of type vinyl, let alone using them, so they think the two support angles and the ability to play on the knees are already a great experience.

Handling inconvenience

Although Surface 2 and surface Pro 2 new Windows 8.1 system has made more than 800 improvements, but also heard some feedback from users, but it is not effective for the optimization of the tablet device, or that the system is still off the traditional PC's habit, It is far from intuitive operation.

While many people criticize the ipad as just a women's and children's toy, please do not overlook iOS's extremely simplified point-and-drop operation, compared to the Windows 8.1 Metro interface for hand-touch operation is not friendly, many of the common functions of the pull out also need a learning process, not intuitive, So even for skilled computer operators, the system still has a fairly long start and adapt process, unfortunately, Microsoft has not improved on a new generation of products, obviously not aware of the characteristics of the system requirements of the tablet device.

Positioning paradox

Microsoft is positioning the surface products in the tablet, but also stressed that it is a fully functional notebook, is not the existence of this perfect two-in-one form of products aside, but Microsoft currently provides us with, in fact, is a portable notebook can be removed keyboard, This type of product has been introduced by most PC vendors in nearly a year, and a variety of forms, and the surface series just make it more frivolous, but with this form of products to compete with the tablet computer, it is a bit "off the public War Qin" flavor, and on this paradox based on, It's much more laughable than the office and creativity of the ipad, because it's what a laptop should do.

PostScript

The surface product itself and its second-generation upgrades are all right, but before Microsoft realizes what a real tablet is, rethink its positioning strategy. As for the price of Surface we will not consider too much, because for the real need or representative of the times the trend of products, prices have never hindered their popularity of the stumbling block, the key now is that Surface Pro 2 is what you need it?