Microsoft parody ads are becoming more common

Absrtact: Microsoft ads borrow Siri to sell Win8 tablet: mocking Apple ipad June 15 News, according to foreign media reports, Microsoft recently again borrowed Apple voice assistant Siri to sell Windows 8 tablet computer, and by contrast hit the ipad. In the 30-second ad, Microsoft

June 15 News, according to foreign media reports, Microsoft recently again in the advertisement borrowed from Apple voice assistant Siri to sell Windows 8 tablet computer, and by contrast hit the ipad.

In a 30-second ad, Microsoft demonstrated the advantages of Dell's XPS 10 Tablet PC with Windows 8 systems, such as supporting hand-pinch scaling to see more apps on the main screen, compatible with built-in SD cards, supporting two applications on the same screen, and lower prices. Microsoft's ads not only use Siri's voice to sell Windows 8 products, but also emulate Apple's advertising style – showing two tablet PCs side-by-side on a white background.

At the beginning of the ad, Microsoft pointed out that users could not zoom in on the main screen to view multiple pages of applications. Siri said, "Sorry, I can't zoom in like that." "Dell XPS 10 supports inserting an SD card near the camera, while the same action on the ipad has led to Siri protesting," You can't insert the SD card in those places. ”

Siri appreciates the fact that Windows 8 supports the ability to run two applications on the same screen, and then is disappointed with the ipad's $599 dollar price, which is $399 compared to the Dell XPS 10 's current 200-dollar discount. However, the ad does not mention that the XPS 10 starts at 449 dollars for a non promotional period.

Microsoft's parody ads are becoming more common, not only by mocking Apple and Siri, but also by mocking Microsoft's other rivals in the smartphone industry, Android and Samsung.

The timing of the latest ad is particularly intriguing. Microsoft has just launched Office 365 apps for the iphone yesterday, but its Office software has not yet supported the ipad and Android devices. This can be seen as driving sales growth for Windows 8 tablets that can run PowerPoint.

Windows 8 has only 65,000 applications, and the number of ipad apps up to July 2012 is over 250,000. Microsoft wants consumers to know that office is not in the Apple ipad's vast library of apps, analysts said.