Microsoft PC or mobile Smart terminal affects sales collapse

Microsoft's share price plunged in Friday, after a slump of nearly 34 billion dollars a day, due to poor earnings results. Analysts said the plunge was mainly due to the changing course of the tech sector, which was the result of a sharp drop in Microsoft's PC sales as the mobile intelligence terminals represented by Apple's ipad seized the PC market. In recent years, with the great development of Internet mobile devices, the competition between PC and mobile intelligent terminals is increasingly fierce. Microsoft has had to look for a new way out when the PC is fading. It is understood that Microsoft's PC sales to individual consumers fell 20% in the two quarter. In contrast, mobile smart terminals such as mobile phones and ipads are in a period of great development, and mobile platforms are attracting more and more consumers with convenient shape design and colorful application content. In the domestic gaming market, for example, the penetration rate for mobile internet users last year was 33.2%, a 3% increase from last year, and a surge in hand travel and mobile device players, while PC game users grew almost to a standstill, with a year-on-year growth rate of only 3.5%. This suggests from one side that mobile intelligence terminals are taking advantage of the market competition with PCs. Microsoft has compared the PC with the ipad, saying it has the following advantages: First, consumers can not adapt to the ipad keyboard, the PC is more in line with the user experience; second, the ipad multitasking features less than the PC, it will consume memory; third, the ipad's main screen can't be scaled like a PC Four is the ipad can not be like PC support SD card expansion. But analysts say the ipad, an intelligent mobile terminal, can solve the problem, such as the ipad's ability to extend an interface for SD cards, and that Apple's cloud computing can provide users with enough storage space. It is easy to see that Microsoft's Windows frustration with the ipad is not accidental. On the other hand, the decline of the PC may be exaggerated. It is understood that although the overall performance of the second quarter is lower than expected, but Microsoft's business sector revenue growth of 14%, profit growth of 18%, the relevant high-level said, "The corporate PC market has returned to a moderate growth track." "Now that Microsoft is facing a severe market challenge, its new Surface tablet has failed, and expectations for the next quarter have been lowered and investor concerns remain heavy." Microsoft has recently unveiled a new corporate restructuring plan that includes five departments, including Windows and the business sector. It is understood that Microsoft's efforts to enhance the online service revenue and Bing (Bing) market share, is at the fastest speed to join the development trend of intelligent mobile terminals. Windows Phone with the new game machine being developed in Xbox One or as a lifeline to Microsoft. Microsoft's path to the future is still fraught with uncertainty.