Microsoft prepares to launch its own branded smart watch next year

"Niu" Beijing time July 18 news, according to foreign media reports, in recent times, has been reported that Microsoft is preparing to launch its own brand of smart watches sometime next year, in an attempt to compete with Apple and companies that are preparing similar projects.

' smart watches are a huge opportunity for Microsoft, but Microsoft needs to show better performance than it does in the tablet industry, ' said James Wang, an analyst at Canalys, James Wang.

James Wang points out that in smart watches, both Google and Microsoft must show better performance than they do in the tablet market and also need to apply their business model appropriately. An efficient smart watch will not only be the second screen of smartphones, but creating a capable developer platform for smart watches will be a huge challenge.

It is rumored that Microsoft's own brand of smart watches will run a new version of Windows 8, and will also adopt a transparent aluminum alloy shell, not only durable but also very lightweight. (Hu Chaiyan)