Microsoft pushes Windows to cloud computing

The Heart of Rock

October 15, Microsoft in Beijing held a solemn Windows Phone launch ceremony, LG, Samsung, Sony Ericsson, Dopod, Haier mobile phones and other mobile phone companies, as well as operators, internet companies, Third-party client software companies, channel dealers were invited to attend. So why does Microsoft make Windows Mobile phone the same name for Windows Phone? What is Microsoft's abacus? What about the future of Windows phone?

What is the purpose of renaming?

Windows Mobile, a name that has been in use for years and is already ingrained in consumers, is now trying to unify Windows Mobile phones as the new brand of Windows Phone.

The author thinks that there are two main reasons why Microsoft has done this: first, the change of consumer's purchasing standard, and secondly, the strategic layout of Microsoft. The data show that the growth rate of smartphones has started to outstrip the number of non-smartphones, and consumers have switched from brand orientation to platform orientation when they choose their handsets.

But smartphones are starting to turn to PCs, and consumers are beginning to care not just for the brands of handset makers but for the platforms that mobile phones use. It also gives Microsoft a big opportunity to harden its Windows brand, as smartphones make it easier to buy and choose handsets, with only two parts of hardware and software. Microsoft wants to strengthen its position in the smart machine sector, but also to more than 90% of the PC operating system share advantages to better play, so the launch of the Windows Phone brand, all the mobile phone with Windows Mobile software is unified as Windows Phone.

In addition, in the face of the convergence of mobile phones, PCs and the Internet, and the future of cloud computing, Microsoft is a powerful name to unify the brand name of a terminal that can access cloud computing services, and we see the latest operating system, Windows 7, that was released in the same time as Windows Phone.

The strategic position of Windows phone

Microsoft's launch of the Windows Phone brand has highlighted the strategic position of the Windows Phone handset, as the current IT industry is entering the era of cloud computing, and competition is also unfolding around the cloud.

Cloud computing requires more than a large data center, and more terminal equipment, only a large installed capacity to get more clients. The future PC, mobile phone, PDA, thin client are the terminal of cloud computing, and the weapon that can control the terminal is the operating system. We see Microsoft's advantage on the PC operating system has no enemy, although Google is also developing the operating system, but the author is not optimistic, because the Windows system compatible software applications have been very rich, and Windows platform competition, that is, with billions of PC application competition, it is difficult to imagine.

On the mobile platform, Microsoft must also consider Windows Mobile's installed capacity, which is the market share of Windows Phone. The introduction of Windows Phone, a new brand positioning, will help to move windows on the PC's dominance to mobile phones.

The competitive advantage of Windows phone

So what are the advantages of Windows phone as a brand in future competition?

First, Windows phone can achieve seamless links to PCs. Take the latest Windows Mobile 6.5 operating system as an example, it is more suitable for finger control, as well as the Start menu, Program menu optimization display, increase the function of human-computer interaction, while allowing the use of Windows Phone phones do not feel unfamiliar, Because many operating modes are consistent with Windows systems. And can realize the mobile phone and PC and network interconnection, synchronization of data and information.

Second, the diversity of Windows phone application software. In the Windows Phone conference, in addition to mobile phone companies, operators, there are many software companies, internet companies invited to participate, such as the Network Dragon, Youku, Ctrip, the public comments, all for Windows Phone launched the application software, which will undoubtedly greatly increase the windows The gaming of the phone.

Again, Windows phone is open. Any mobile phone company can easily develop Windows Phone products and applications, which will undoubtedly help increase the installed capacity of Windows Phone.

Finally, I think that Windows Phone as a brand strategy is crucial to Microsoft's future competition in the cloud computing era.

       (Windows phone has recently had an event to summon an opinion leader, and interested friends can take a look at it)