According to foreign media Ubergizmo8 3rd, as Microsoft has registered trademark sway exposure, the media have speculated that Microsoft is ready to launch some kind of new content distribution network (CDN) services, or around the content distribution network (CDN) to create a new service. Jemi Zeck (Jamie zoch) of the Dot Weekly website has revealed that Microsoft has registered sway.com domain name and variant domain names related to sway use, such as sway-cdn.com, Sway-cdn.net, Sway-int.com and Sway-int.net. All searches for new domain names are now redirected to Microsoft's Bing page. Zak believes that Microsoft should soon launch its new service, otherwise it will not be published in advance of its domain name in the world. Microsoft Sway Trademark Application describes "Sway" covering online computer software, computer applications and software services. In this way, Microsoft can transfer content to the autonomous Cdn service, no longer rely on Third-party CDN, can speed up the content transfer speed, improve and better control the quality of service. Another theory is that Microsoft could use "Sway" to launch a new marketing campaign, competing with Amazon, which has its own CDN service CloudFront, to attract more users. However, Microsoft declined to comment on speculation outside the company. (Internship compilation: Kang Hinxin: Chen)