Microsoft releases lbs report: Only 10% users play lbs games

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Tencent Science and Technology (Eloise) Beijing time January 27 news, according to foreign media reports, although there are reports that the use of LBS location Services is far from being the mainstream, but according to Microsoft's latest survey shows that this technology is increasingly accepted, but it may take some time to widely spread, As with the popularity of ATM ATMs, it took a long time to reassure the public about their safety.

The 1500 respondents were from around the world, and 51% said they had used lbs location services, nearly half of them American users. Compared to a survey conducted by Pew Research Center last October (which showed that only 7% of American users regularly use lbs), Microsoft's findings show that LBS location services have a larger user base.

Usage

94% people who use the LBS location Service think this service is very helpful.

LBS Location Service's main user group 70% uses the GPS navigation, 46% uses the weather reminder function, 38% wants to obtain the updated road condition information, 38% wants to obtain the hotel information and its reviews, 36% uses to find nearby convenience service.

The results of the survey show that location-based services are progressing, especially as the service continues to solve many practical problems for people. Interestingly, only 18% of users use lbs social services and 10% of users to play lbs games.

Business value

According to the survey, as location-based services are gradually accepted by consumers, they will have great commercial value. Near-1∕5 respondents viewed geographical retailing as advertising, with 46% per cent of them saying they would visit shops or use coupons for these ads.

As one of the most popular markets for lbs location service, the United States has the highest frequency of use (55%) and the possibility of the largest lbs ad consumption (55%), and the highest proportion (99%) of users consider lbs as a valuable service.

While it may take some time for location-based services to be popular, people now seem to be seeing only the prospect of helping people live and get discounted coupons. This is also the Foursquare and other places to apply the main push discount, recommendations, such as the actual function of service.

Privacy concerns

The results of the survey suggest that the main reason for the popularity of lbs is that people are concerned about privacy issues. One of the biggest fears is the fear of disclosing information about oneself to unidentified organizations or others without permission. Respondents also expressed concern about leaking personal information and privacy.

52% of respondents expressed concern about the location of information disclosed to others or institutions (Tencent Science and technology with map)