Microsoft set up a joint venture to create a home gaming entertainment center

September 23 Evening News, the company issued a notice, announced the cooperation with Microsoft [micro-BO], the two sides agreed to jointly invest 79 million U.S. dollars to form a joint venture.　　Among them, hundred-Vision shares 51%, Microsoft accounted for 49% of shares. The announcement shows that the joint venture company is tentatively known as Shanghai Hundred-Hop Information Technology Development Co., Ltd. to be registered in the Shanghai FTA, mainly provide design, development, production of games, entertainment applications and derivative products, sales, licensing, marketing, production and third-party games, entertainment applications, game-related technical advice and services.　　Both sides will take out their respective business-related core resources, in the new generation of home game entertainment technology, terminals, content, services and other areas of comprehensive cooperation.　　Microsoft has a well-known game terminal Xbox, the global sales of more than 24 million, in addition to the development or operation of "Ryse", "Extreme Speed", "Halo" (Halo) and other popular games. As a new media company of SMG Holdings, it currently has a market capitalisation of over 40 billion yuan, with 18 million IPTV users, the world's largest IPTV operator, and a 450,000-hour content rights library.　　The company is also committed to building a new media industry cluster, its IPTV, Smart TV, OTT, Mobile TV and other new media business covering more than 20 provinces and Southeast Asia. The announcement said that the cooperation will promote the hundred-vision in China and overseas "one cloud multi-screen" business related technology, platform, terminal, content, network, service ability comprehensive promotion, advances in the game industry domain layout. (Evan)