Microsoft set up Cardlinx Alliance to simplify discount coupon market

NetEase Technology News October 8, according to foreign media reports, Microsoft announced in Monday, has joined several technology companies and banking institutions to set up Cardlinx Alliance, aimed at simplifying the current "discount coupon" market, so that consumers of credit or debit cards and business coupons directly linked to facilitate the purchase of discounted goods and other operations. Traditional paper printing "discount coupons" in the use of a lot of inconvenience. If consumers ' credit cards, debit cards or other types of consumer cards are directly related to the "discount coupons" and "promotional activities" offered by the merchant, this will greatly simplify the operation in the actual use and promote the booming of the advertising market. The Cardlinx Alliance is designed to help grow this interaction and reduce the friction between businesses and consumers in order to grow the market for card linked offers (coupons associated with credit cards). Currently, members of the Cardlinx Alliance include: Microsoft, Bank of America, Discover, Deem,facebook, Frist Data Corp., Linkable NX Inc., LivingSocial, MasterCard, Affinity FX Inc., Cardspring Inc. and Cardlytics. Members of the Cardlinx Alliance will be open to financial institutions, publishers, advertisers, commercial purchasers, payment networks and technology suppliers. (Lu Xin)