Microsoft Shenwey: Big Data in business intelligence and visualization

Recently, the first China CIO annual meeting held in Beijing. The CIO's annual meeting with the "new technology wave of it Change" as the theme, focus on hot technology, focus on enterprise applications, leading it changes. From the Government, finance, education, medical, manufacturing and other industries, 1000 CIOs, as well as from Microsoft, Ufida, Lenovo, Hewlett-Packard, Dell, Informatica and other business solutions provider of experts, gathered at the National Convention Center, We discuss the new opportunities and challenges brought by new technology wave to enterprise informatization construction.

Mr. Shenwey, vice president of Microsoft Greater China and general manager of marketing strategy and Chief cloud computing strategy officer, attended the conference and was interviewed by reporters during the conference to share Microsoft's understanding of cloud computing, large data and mobile interconnection, and the strategic layout of the Chinese market under these new technologies.

Shenwey said that Microsoft cloud Computing in China has formed the overall layout, its cloudos including System Center 2012, Windows Server 2012 and Windows Azure three major parts, currently Azure has been open to Chinese users, Can give Chinese enterprises in the domestic business development and foreign outsourcing services and other fields to bring more business opportunities.

Shenwey stressed that Microsoft believes that cloud computing should be the core of application. Microsoft focused on working with local companies, such as Azure and the century interconnection, to provide Chinese enterprises with the right services. Foreign cloud services provide opportunities for Chinese enterprises to move to the world, while domestic cloud services are more in line with the needs of management rules.

In addition to cloud computing, big Data is a hot topic this year. At present, the industry says big data will say Hadoop, and many manufacturers have introduced a large data integration of soft and hard, claiming to simplify the user's deployment of large data platforms.

On this, Shenwey points out, big data is not just Hadoop, but the Business Intelligence analysis tool to enhance the commercial value of large data, as well as the visual tools, the combination of these tools is Microsoft's deeper understanding of the big data. In addition, Microsoft believes that customized hardware is no longer a trend, and that the future should focus on working with partners to make the operating system and software applications available to the general hardware.

In terms of mobile interconnect devices, Microsoft has both its own surface, Kinect, and its partners with Windows Phone 8 and Windows 8 devices, Shenwey that, in addition to meeting the general consumer's new requirements for the terminal and user experience, In the current era of it consumer, these devices also need to meet the needs of enterprise IT management, Microsoft's Windows 8 operating system for the compatibility of life and business applications.

Shenwey also said that Microsoft has a unique advantage in the current trend of it consumer talk. Because Microsoft not only through Hotmail, MSN, Bing and Skydriver in the consumer market, but also in business management, enterprise it has advantages, the integration of the two, anyway, Microsoft relative to Apple and other strengths.

He concluded by saying that Windows 8 was confident in the development of the Chinese market.

The following is part of the interview text collation:

Cloudos: Bringing business opportunities and managing compliance

Moderator: Good morning, we have the honor to invite the Microsoft Greater China Vice President, Marketing strategy Department general manager, as well as Microsoft Greater China, Cloud Chief strategy officer Shenwey, together to share with us the new technology under the IT change. This year is Microsoft's cloud computing, including a terminal above an important product year, this year's cloud computing, large data is also a hot topic, please wei to share with us the Microsoft Cloud Computing in the Chinese market as a whole strategy.

Shenwey: Hello everyone, I am very honored to take this opportunity to communicate with you, this year is Microsoft in the cloud computing is a very important year, we did May this year system management software Systems Center 2012, September we did Windows Server 2012 as well as the entire cloudos, and then November we also made a release in Shanghai, that is, with the century interconnection has such a collaboration to bring our Windows Azure to China, this series of events is very important, is equal to the Microsoft in the cloud aspects of the deployment can compare overall look. I've been talking about it for a while. A new change is the Cloudos,cloudos operation has three more important components, that is, one Windows Azure and the other is Windows Server 2012, there is also a series of like system management software 2012, so that on-premises and online relationships can be better integrated. This process is also looking forward to the Chinese customers have a very good contact, I think it is more important to take this opportunity to Microsoft's own some of the operational dimension can better bring to the vast number of customers.

Moderator: As you said, in fact, Microsoft this year private cloud has a series of products listed in China is also a lot of cases and applications, then after a year of development, in your opinion, cloud computing in China is currently in what kind of development stage?

Shenwey: In the domestic cloud computing has been engaged in a period of time, the industry also slowly out of the confusing period. The voice in the industry is more complex, sometimes people will be directly as the cloud computing virtualization, it is possible to use the cloud directly to describe the data center. In fact, the cloud to be able to use in the enterprise, Microsoft's concept is based on the application of the core, because in the end you still need to ask such a question, some of my applications within the enterprise, how cloud computing for our Enterprise services, and then these applications in the end is how the architecture, the private cloud architecture or the public cloud architecture or hybrid architecture, The core of application becomes more and more leading position.

During our Windows Server 2012 release, we shared a series of cases where we could see a lot of domestic companies, especially private cloud building, that included, for example, some of our cooperation with China Telecom, which made Windows Server and System Center as his foundation for technical support, to build its hosting cloud architecture, better put some cloud services into its own enterprise.

There is also a business that is quickly deployed through a private cloud when it opens a shop in a third-line city or a fourth-line city. You can see that over the course of the year, many companies are starting to use operating systems, support, and solutions related to cloud computing. We are very pleased to see you can get out of a confused, can be more pragmatic to do this enterprise, to apply as the core of a framework to better carry on.

Moderator: Private cloud driven is the first to develop, the public cloud is not very mature, we know that Microsoft recently and century interconnection in Windows Azure has a collaboration, the entire industry is also more concerned about, so I would like to grace to share our Windows Azure in China's strategy, Industry and customers, as well as a future market expectations.

Shenwey: I think in two ways, one aspect is that the entire Azure service will provide a number of advantages for the user, which is worldwide, and we have deployed seven to eight data centers worldwide, serving Azure and serving customers around the world. Some of these services are now open to China's users, especially some users, one of their important products is to push some of their services to the international market, such as pplive, and it has done some work with Microsoft, in Microsoft's Global Azure service, He is more able to apply his video service to the world, so that it can reduce his or her own investment in it or in the data center, and be able to fully use Microsoft's assets.

In addition, China is also developing the service outsourcing field. A service outsourcing company, more for some customers in Europe, some customers in Europe it on azure, for example, to do the medical management system, some of his research and development is a Chinese outsourcing companies are doing, to this extent, The Global Azure service actually offers a lot of opportunities for outsourcing services in China.

And very important, when it comes to our cooperation with the globle in the November, more is Microsoft's understanding of some of the policies in particular in China, some ideas about data management, some ideas that customers do have, how they can bring azure services to China, data management, data control, Database management and Data center management, can be brought to China, to better manage the local database of the customer information, Microsoft made a decision, in China, such a market, with a domestic operators to work together to bring the best online services to China. Both of these meanings are significant, and for customers, there is a more use of the product, if he managed the data or one of his applications and operations must be left in the territory, he is not only an international choice, but also our own choice.

and a third product, when your business grows faster, more and more people you can see in the domestic use and foreign use is likely to be different, for an application of developers or service providers, how you can develop once, can apply these in the same azure architecture, It is also very important to deploy in the shortest possible time to the market. Therefore, in these three aspects, international services can provide Chinese enterprises with a chance to go to the world, domestic services to ensure compliance with China's management rules or data management rules.

In addition, two of domestic and international products for follow-up services, will have a more solid foundation

Mobile Internet terminals: To work and live two not mistaken

Moderator: like Tablet PC surface,windows Phone 8 terminals, what role do these terminals play under the future enterprise-class mobile business scenario? What products does Microsoft have in this area?

Shenwey: Microsoft has also made a transformation in recent years, in addition to the services just mentioned, device, from this March we launch Windows Phone, we in June, announce we will do surface, to our October, We launch Windows 8, and then there's the launch of Windows Phone 8, and, of course, the Xbox market, like the Kinect is a whole new concept of cognitive function, a series of devices that have an innovation, The important point is that the vast number of consumers for the end of the demand, the user experience a requirement has actually reached a new level, how you can provide these consumers or business users, give him a range of choices. In addition, the concept of it consumer that I mentioned today, the general concept is that more and more enterprises in the internal IT management is facing the transformation, there are many employees will use some application services at home to the enterprise, some will put their own identity certification in the family to bring in, Some will be able to put their social concepts to the enterprise will have some help. Such a process, with what kind of client can really meet, the latest windows8 is such a concept, that is, how to better from the user experience this angle can do work and life two. That's a better way to combine the two with windows8, and besides that, Windows 8 has a lot of manageability and security in the enterprise, which is what Windows Server did earlier. So in this respect, device is indeed a very important trend, Windows 8 enabled a series of device, in the enterprise is actually a very good choice, can let the enterprise now has a series of business applications can be in the same operating system, can be perfect operation dimension.

Large data: Emphasis on visual business intelligence tools

Moderator: What are the applications of Microsoft in large data, and what are the strategies for big data in the future?

Shenwey: I'll tell you a few points. One aspect is similar to cloud computing, there is a confusion of concepts in the industry, previously talking about cloud computing is virtualization, now talk about big data, it is Hadoop. Looking at big data from Microsoft's perspective, it's not just hadoop in the industry. Hadoop provides a range of capabilities to help us deal with some not-traditional data types, but beyond that, Microsoft has a deeper understanding of big data, not just from infrastructure, but like Azure Hadoop, More importantly, how do you pass some business intelligence tools, how do you actually raise the commercial value of these large data to a high level through some visual ability, and from this aspect as a manufacturer we are looking at a more comprehensive, not just the infrastructure to support the big data policy, More on business intelligence, like our release in SQL Server 2012, where a very powerful feature is BI, which is further optimized for large data and able to pull the concept of business intelligence to a new level on the basis of large data. In addition to this, we are about to publish new office, is a good case, how to visualize large data to a new level, because sometimes you look at the data, if you are outsiders, you can not see.

Moderator: Yes.

Shenwey: If I visualize it after a very simple, I do the national demographic analysis, I can give you two ways, a way I give you a table, a lot of data, different provinces, see more detailed, you can see, but it is to spend some time. In the latest office, I can directly put a Bing map plugin in my Excel, and then combine my monitors table with my Bing maps. This is a very simple case ah, what it embodies is how to truly visualize a new height, allows your users to have a very intuitive understanding of the data at the first time, so Microsoft's view of big data, not just Hadoop, but also business intelligence, and visualization, There are other features that integrate Microsoft's understanding of big data. In this respect, we've done a lot from a product line, and just mentioned that SQL Server 2012 also does Bi,excel, and SharePoint has some visualization. Beyond that, the concept of Windows Server and Windows Azure, especially Windows Azure, which supports Hadoop, also has some support for large data in SQL Server, not just traditional relational data, There are also some more modern integration of unstructured data.

Moderator: Large data on the integration of hardware and software this year is also a hot spot, some manufacturers have introduced such products, in our concept, Microsoft is a more soft company, I do not know how Microsoft faces such a trend, how to look at this problem?

Shenwey: This aspect should be relatively simple, the final word or customer demand-driven, if CIO, CEO requirements, you do not make too complex, you just put the end-to-end solution to me on the line, the solution may be very simple, that is, the hardware, software and applications can be well integrated together, This aspect actually Microsoft has done a lot of the operation of Microsoft in the more than 30 years of the system, through with the vast number of partners, including our hardware partners and our application partners, our software partners formed, actually we have been pushed for more than two years, with some hardware manufacturers such as Dell, HP worked together, he also made some optimizations on the hardware, plus the server a series of capabilities, to make it a private cloud, virtualization of the more perfect things. In addition to this, we have introduced PDW,PDW more hardware, such as the larger server system, with customers need some of the use of scenarios, such as large dataware, a lot of business intelligence capabilities, and then combine these capabilities, in PDW actually have several different products, This includes hardware and a series of SQL Server integrations. These products have been in the industry for a year or two, but from a regular point of view, Microsoft is doing more with partners. This is also a long-term it trend. The past is called customization of an industry. But 10 years ago we've seen a trend that the extra hardware standards are becoming more standardized, you can buy a server in any retail store, and you can put several servers together to make a personal computer system, a trend that, once formed, The requirements for customization are getting lower more is a number of commercial IT equipment, so this is a strategy with Microsoft is very consistent, we do not have to do some customized hardware, and more with our partners, the common commercial hardware to make full use of our software system, operating system , our application, in these hardware can get a better push and use.

(Responsible editor: Schpeppen)