Microsoft slashed Xbox360 price for 1600 yuan in Japan

According to foreign media reports, Microsoft has cut the Xbox 360 game machine Price in Japan, and then may reduce prices in the United States. The price of entry-level Xbox 360 Arcade is now lowered from 27800 yen to 19800 yen (about 183 US dollars, 1600 yuan), which is priced at $279.99 in the United States, nearly 100 dollars more expensive than Japan's.　　Microsoft is expected to cut prices in the United States before Christmas to avoid consumer complaints.　　Paul Jackson, a Paul Jackson analyst in London, says that loyal players may have bought Xbox 360, "and that Microsoft can attract more leisure consumers by lowering prices." Microsoft's price cuts portend a new phase in game-machine competition as it allows the Xbox 360 to enter the mass market.　　PlayStation 3 Game maker Sony will be under pressure if Microsoft drops prices in the US. The cheapest PS3 in Japan is one-fold higher than the Xbox 360, with a retail price of $399 in the US PS3.　　The leader of this generation of consoles is the Nintendo Wii, whose low prices and innovative control systems attract many casual gamers. At the same time, the world has sold 20 million units of the Xbox 360, and PS3 features more powerful, and in the scramble to attract more attention to gamers.　　However, the Xbox 360 only sold a small portion in Japan, although it was released 1 years ahead of schedule, Microsoft still lags behind Nintendo and Sony. The price cut comes at a critical juncture for Microsoft.　　Microsoft's sales in Japan began to rise in recent weeks after the release of the Xbox Tales of Vesperia, and hopes to keep it up. The Microsoft Japan strategy has been to provide exclusive games developed by local developers to attract Japanese players.　　Many in the industry have been surprised by Microsoft's tenacious rivalry with Sony and Nintendo. However, if Microsoft wants to sell Xbox 360 games in Japan at an acceptable level, it will need to improve the basics of game consoles in consumer homes.　　Microsoft said: "We hope that in Japan, game machine sales can reach 1 million units as soon as possible." That would mark a big increase in sales, as the Xbox 360 sales to date in Japan have been only 684,695, according to a survey by Japanese magazine publisher Enterbrain. (Digging the shell net)