Microsoft Surface 2 Open book to be accused of hunger marketing

Microsoft Surface 2 and Surface Pro 22 tablet computers are open to domestic subscribers. Microsoft said yesterday that the 64GB version of Surface 2 and the 256GB, 512GB version of Surface Pro 2 were about to be sold out, while the 128GB version was fully out of stock. As the surface generation sales flat, the industry believes that Microsoft's move to "hunger marketing."

Microsoft says it is "satisfied" with sales

Prior to September 23, Microsoft in New York launched Surface 2, Surface Pro 2 and a variety of new accessories. Microsoft said yesterday that in the United States, Microsoft's Official mall, the 64GB version of Surface 2 and 256GB, 512GB Two versions of Surface Pro 2 of the pre-sale inventory is about to be sold out.

In addition, the surface dedicated arc touch mouse, purple and black second generation professional keyboard cover, as well as the second generation of touch keyboard cover pre-sale inventory has been sold.

In this respect, Microsoft said to be able to achieve such impressive results within two weeks, was very satisfied, but did not disclose the number of specific sales.

Microsoft's official sales of Microsoft's surface have been kept strictly confidential since its launch in October 2011. It wasn't until March this year that Microsoft's own-brand Tablet PC Surface sold only 1.5 million units. Among them, Surface RT sales in 1 million units, and Surface Pro sales of 400,000 units. Microsoft and hardware manufacturers signed a production plan of 3 million surface RT, disparity. Microsoft then admitted that surface sales were far from expected.

Microsoft has no figures for the surface second generation sales forecasts. Microsoft has already been quick to launch two products, with two and four models in a year, compared to a generation, the company said. And Microsoft will continue to keep this pace in the future. "In fact, since Win8, Microsoft has adjusted the speed of product updates, and there are traces to follow, basically updated every year." This is also more stable and reliable for partners. ”

"Hunger marketing" is not meant to be effective.

Because Microsoft has not released sales figures, industry analysts believe that the surface second generation part of the products sold does not represent a high number of sales, Microsoft's move to mimic the Apple hunger marketing traces obvious.

Apple has a large number of loyal "fruit powder", so apple every time the new products appear "hunger marketing" is not surprising, which to some extent also stimulated sales. But industry insiders believe that Microsoft's surface products currently lack a large number of loyal fans, so the "hunger marketing" strategy is not very effective.

Prior to the sale of surface generation, Microsoft will be the first to stand still in Beijing, China, imitating the model of Apple's new sale, the joint retail chain Suning in the early morning to hold a grand conference. The scene also appeared a group of "fans" carrying tents overnight queues. However, in contrast, when the second generation of surface on sale, mainland China's listing time is later than in Europe, the United States market.

In this regard, Microsoft Chinese people said that Microsoft attaches great importance to the Chinese market, China has been in the Microsoft's first sales list, the surface in China, the time later is affected by other reasons.

It is understood that the Surface 2 minimum price of 3288 yuan, will be listed in the domestic market on November 8. Microsoft China's official mall, the day Cat Mall, such as online, offline retail channels have been open booking. Among them, the day Cat Mall's Microsoft flagship store will be for Surface 2 and surface Pro2 respectively charge 99 yuan and 199 yuan reservation deposit.

Microsoft said that users will be ordered products from November 8 onwards to serve domestic consumers.

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Surface 2 Price is "spit"

Since the launch of Microsoft's tablet computer products, the industry, in addition to not optimistic about its products, but also to its pricing system, said "can not understand."

It is understood that the domestic pre-sale of licensed Surface 2 total 32GB/64GB Two versions, the price is 3288 yuan/4088 yuan, is Surface RT upgrade version; Surface Pro 2 There are eight configurations available based on capacity, memory, and system, One of the lowest with 64GB version of 6588 yuan for sale. The pricing was too expensive for users to spit before.

A user said, "Do not carry a office2013?" Or a family student version of the price? Let those win8 notebook feeling. ”

In addition, there are users said that surface second-generation products of the keyboard also need to buy separately, plus hard disk capacity is really small, but also need to outsource hard disk, so its actual use of the price is "unbearable."

Some users said that the Surface Pro 2 price reduced to 5000 yuan to be considered.

Surface 2 before the listing, Microsoft surface a generation of products, low to more than 1000 yuan, which also made the purchase of surface a generation of old customers dissatisfied.

However, Microsoft said that the new surface series equipped with Windows8.1 system, in the operating speed, battery time, fuselage capacity, etc. have been significantly improved.