Microsoft Surface Tablet PC sales or less than million

"Technology News" December 5, the Boston Securities Trading company Detwiler Fenton released an analysis report that Microsoft's current tablet strategy is very "confusing" and in the quarter ended November, the company is expected to sell less than 1 million surface tablets. The report also points out that the volume of Windows 8 Tablet PCs is expected to rise in the second half of 2013 due to improved hardware performance, improved sales channels, and a wave of notebook-switching in Europe and North America.

Detwiler said the Surface RT Tablet PC shipments were far below expectations, mainly because the equipment was priced at $599 trillion and the sales channels were not smooth. At present, Microsoft only through the official website and a small number of stores to sell Surface tablet computer.

Detwiler will surface RT tablet computers in the fourth quarter of this year's shipments are expected to be reduced from 1 million to 2 million units to 500,000 to 600,000 units. The report said that the reason for the sharp cut in surface tablet computer shipments expected, mainly with the Intel chip Surface Pro Tablet PC is not timely release. Surface Pro tablet is expected to go public next January.

It is noteworthy that the fast-rising shipments of touch-controlled laptops based on Windows 8 systems have surpassed the shipments of surface's RT Tablet PC. Detwiler said the outlook for the Windows 8 tablet was still promising after the listing of Surface Pro tablets based on Intel chips.

Another analysis of the Windows Phone 8 smartphone shows that the device is in at& T channel performance is relatively good, but in Verizon Channel is general. Detwiler said sales of the two channels were significantly different, mainly because Nokia 822 and HTC Windows 8x smartphones were not sold on Verizon sales channels. In addition, the report points out that HTC smartphones using Android have far more shipments than HTC 8x, which uses Windows Phone 8 systems.

Detwiler also points out that Nokia Lumia smartphones that use Windows Phone 8 system are breaking goods at multiple retail outlets, not because of Lumia sales, but more likely because Nokia's 0 component orders are too conservative and limited in capacity. According to Verizon Sales, Nokia's smartphone shipments are generally seen by users as "poorly equipped hardware and not familiar with Windows Phone 8 platforms." ”

Detwiler expects Microsoft to take a vertical integration strategy in the future and launch its smartphone product--surface smartphone. "Microsoft needs to enter the 2013 with good momentum, and despite the clear direction of development, we remain concerned about the future prospects of the company," the report said. ”