Microsoft Tablet strategy Clear Mobile office into marketing highlights

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When Microsoft's founder Bill Gates in view of the current IT technology development and application trend will be to replace the traditional PC with a tablet computer such an argument, Microsoft's Strategic center has gradually become clear, that is, the focus on the development of tablet strategy, Microsoft's surface has been a supporting future strategic structure of the core products, But surface, which has lagged behind Google's Android tablet and Apple's ipad since the IPO, has left Microsoft with a chance to overtake its rivals, and now the only way is to rely on the concept of mobile office to get a profit on the mobile tablet market.

Office365 is the killer of Microsoft's tablet strategy

Microsoft's operating system war, in the mobile intelligent platform has been completely behind the competitors, now the WINDOWS8 system occupies no more than 15% of the market share, which is more than 90% in the PC market share, really a bit horrid. But Office products built on a PC system have become the most widely used software in the enterprise, and porting to the intelligent platform, especially on the platform of tablets, Office software is a very important application, if the tablet can replace the PC computer, the only condition is to be able to achieve office, So both Google and Apple are launching their own office systems, but in fact there is still no office365 easier to get the user's approval.

Whether Google's docs or Apple keynote, its influence and user stickiness are not enough to counterbalance Microsoft's Office products, which is why Microsoft has been slow to launch the key to Apple's and Google's tablet office systems, knowing that under Apple's Mac system, That is 12127.html "> Apple notebook System, Microsoft has launched the Microsoft Office version of Mac OS system early, because in the personal computer market, Microsoft System occupies the absolute advantage, so don't worry about Apple beyond.

But in mobile tablets, Office has become the core of Microsoft's surface selling point, so at present only to the Apple ipad can open Microsoft Office files, but the editor has a lot of restrictions, is actually a disguised in the ipad computer to do a free advertisement, Telling Apple users to buy Microsoft's Surface tablet is the real mobile office.

Product-bound users not a long-term solution

Can be in fact the product binding user is not a long-term plan, as it is not suspected of monopoly competition will not say, if the user's aversion, or let Google and Apple to decipher the Microsoft Office core Code, achieve seamless integration, So Microsoft's Surface tablet Mobile office plan is going to be a devastating blow, so the strategy is to achieve strategic success by continually optimizing the functionality of the Surface tablet through Office products that help it win time.

Now for Microsoft's Office kidnapping Surface tablet program Many experts said it should be successful, but it hurt the interests of consumers, if the interest has been damaged, it may be a serious crisis for Microsoft, its trajectory may be similar to the current Yahoo. This article by: www.120job.cn China medical Talent Net starting A5, reprint please specify thank you!