Microsoft to launch pink mobile phone at the end of April

Apple's ipad is in the limelight, with Microsoft, one of Apple's rivals, sitting on its own.　　Yesterday, it was reported that Microsoft will officially launch the pink mobile phone at the end of this month, the mobile phone mainly for the use of social networking sites more young consumers. According to people familiar with the matter, Microsoft is responsible for pink mobile phone software, online services, and hardware development work, and Japan Sharp Company is responsible for processing and manufacturing.　　At the same time, the new product will be launched in conjunction with Verizon Wireless, the US telecoms operator, initially listed only in the US market and then globally. An Internet analyst, who declined to be named, told the International financial newspaper: "The company is more involved in designing mobile hardware than in the past to develop more consumer-branded handsets." "He analyzes that over the years, Microsoft has been working to develop mobile operating systems, through partners to design, produce and marketing related products."　　Although many mobile phone manufacturers have been based on Microsoft's operating system to design new products, but limited by operator customization and other reasons, Microsoft's phone hardware in the impact of a significant discount.　　However, he also pointed out that the major handset manufacturers remain Microsoft's key partners, "presumably Microsoft will not be for the small profits on the hardware to abandon these support forces." The share of handsets using Microsoft's operating system software in the US market has fallen from 19.1% last November to 15.1% in February, according to a new report published by comscore, a research institute.　　In the US smartphone market, RIM, which has the highest share, accounts for 42.1%; Apple is 25.4%; Google is 9% and growing fast. "Microsoft has been in the market for a significant loss in consumer markets in the face of the rivalry between Apple's iphone and Google's Android phone," he said. In my opinion, Pink mobile phone is not the focus of Microsoft's development of mobile phone market, its new generation of mobile operating system Windows Phone 7 is the focus, and pink mobile phone or just a touchstone. "The analyst points out that as Microsoft launches its own branded handsets, a head-on confrontation with Apple's iphone and Google Nexus will spark more intense competition in the smartphone market." ”