Microsoft to make Windows Phone China's first-hand tour

Microsoft Greater China Vice President and Marketing strategy Department general manager Shenwey (Tencent Science and Technology map) sitting in the San Francisco Westin Hotel meeting Room, facing the Microsoft Greater China Region Vice president and Marketing strategy Department general manager Shenwey and other domestic hand tour manufacturers and partners, hand travel company Perfect World Vice President Zhang Yunfan (Weibo) Put forward a question in everyone's mind: Will Microsoft's Windows compromise and stick to Windows Phone's system? Zhang Yunfan's concerns are not unreasonable. Windows Phone, the world's third-largest market for mobile operating systems, still lags far behind Android and Apple's two main taps, but the new CEO Satya. Nadra (Satya Nadella) throws the mobile priority, cloud computing priority slogan, plus the push service plus equipment strategy. Microsoft wants to be more and more focused on its platform and focus on devices. Is it possible that Microsoft will give up the operating system in order to sell more equipment and two hands? Zhang Sail point out of the hands of the manufacturer's concerns, for a development company to put in, it will hesitate, if the day Windows said I do not play, we sell very good, such as the top ten Apple is from office, it is very possible, perhaps not necessarily insist that the system. But it's hard for all the little buddies who come in and play. Shenwey, vice president of Microsoft Greater China and general manager of marketing strategy, explained that Microsoft has two very core platforms, one platform is the desktop platform or the client platform, that is, windows, it is more to the mobile phone, across the tablet, across the Xbox some of the core operating systems for better integration. Another online platform for Windows Azure Microsoft will also strengthen. Instead, Shenwey says, the terminal has more and more Windows platforms, and the Windows Azure platform can be better integrated in the background. These two platforms from Microsoft's point of view, will certainly insist, at least at my level to look at, do not feel to give up such a point, Shenwey said. He also clarified that Microsoft would not give up the high-end market, because Microsoft's business is to win by volume. Shenwey that according to user's different uses, will use the different price to do the market partition, he uses the windows as a case to explain. If you're looking at a desktop or laptop, to do high-end, really play the game, is really very high-end of this machine, to do the usual use, there may be some low-end machine, there will certainly be such a strategy, because from the point of view of quantity, must have a different price. He stressed that Microsoft will never give up the high-end market, from the Xbox, even our own surface, to the Lumia1520, high-end machines will certainly have, more through these devices price differences or configuration differences, it is possible to give some game developers or application developers, any developer, alsowill create more differences in his games or ideas, there may be some of the business model you use, advertising business model or pay business model, according to the different points of price, and there is a certain degree of difference. Shenwey stressed that in China's hand market, Windows phone, compared with iOS and Android, is less competitive and more accessible to users, and has already reached an agreement with China Mobile (Weibo) and Chinese Unicom (Weibo) on profitability, Help developers achieve online payment functions more smoothly through carrier SMS payment and Third-party payment platforms. It also strengthens with the Cross-platform game engine, such as unity and COCOS2DX and other companies, hoping to help developers realize Cross-platform development. Microsoft's Xbox will enter China, Shenwey on the node and unwilling to mention it. Many game developers have been tempted to do so. Shing, CEO of Unity Greater China, sees a trend that more than 50% games have been developed throughout Asia, using unity as the game engine. Even he was surprised because the traditional game consoles were powered by competitors. He analyzed, because the current cross-platform trend, the development of the game is not only the development of game consoles, but also to the PC, to the mobile phone, so the developer needs a one-stop service. Will Microsoft's desktop, tablet and mobile phones, and other cross-platform efforts, accelerate the growth rate of windows Phone? The Zhang Yunfan of the perfect world is very straightforward. Choose the reason to step into Windows: whether advanced or backward, to endure 10 years, 20 years, Microsoft is belong to anyway I will not fall, I will definitely stick to it.