Microsoft to send several Low-cost windows flat price of about 900 yuan

Source: Internet
Author: User
Keywords Microsoft Windows tablet
[Guide] The Indian tablet market is now dominated by devices carrying Google's Android operating system, largely because the tablets are cheap enough to be accepted by Indian consumers. Tencent Technology, March 5 compiled from the Indian media reported that Microsoft in the next few months will release several low-cost Windows tablet computer, the main focus on the Indian market. A minimum price of 10,000 rupees (about $161, 900 yuan) for these tablets will help push Microsoft to compete with cheap Android devices in the Indian tablet market. The Windows tablet is likely to be made by Microsoft's traditional PC partners, such as HP and Dell, as well as karbonn and lava, India's local PC maker. The Indian tablet market is now dominated by devices carrying Google's Android operating system, which is largely listed because they are cheap enough to be accepted by Indian consumers. In developed markets such as the US, Microsoft uses its own Surface tablet to fight Android devices and ipads, but in markets like India, Microsoft thinks surface is selling too high. "We are reducing the hardware specifications of the Windows tablet, and we want the Windows device to be as competitive as Android," said Amrish Goyal, Microsoft's Windows Business Director Amores Goya. We would like to use this to improve the sales of Windows Tablet PCs. We will not sell a tablet for 5000 rupees in the future, but in the middle of this year we will start selling equipment priced at around 10,000 rupees. Goya declined to confirm whether Microsoft has lowered its Windows 8.1 licensing fee for hardware partners. Earlier reports said Microsoft had lowered the price of Windows 8.1, which was offered to low-cost computers and tablet makers, by 70%, to unite against the impact of products such as Google Chromebook. It is reported that Microsoft currently charged to the manufacturer of Windows 8.1 pre-installed licensing fee is only 15 U.S. dollars, rather than the previous charge of 50 dollars. In stark contrast, the retail price of Windows 8.1 in the market is close to 250 dollars. While Microsoft has a firm grip on the PC operating system market, the tablet market has become critical to Microsoft and its hardware partners as the market is falling. So far, Microsoft has rarely done so in the tablet market. Microsoft's current tablet business is focused on high-end users, with most Windows tablets priced at around 30,000 rupees. By contrast, Android tablets such as Nexus 7 are priced at less than 10,000 rupees in the Indian market. Microsoft sold 4 million Tablet PCs globally in 2013, with a market share of 2.1%, according to data from Gartner, a market research firm, released in Monday. In contrast,Apple sold 70 million tablet PCs, and Tablet PCs with Android operating systems reached 121 million. Vishal Tripathi, chief analyst at Gartner, who tracks the tablet market, Visal Tripati that the company would benefit if Microsoft kept its promise. "Windows brands can still resonate with consumers," the analyst said. Consumers use windows in their offices, and if the price is close to Android devices, they will of course opt to buy a Windows tablet computer. Cheap windows tablets will not change the market, but it will help Microsoft win some consumers who would otherwise buy Android devices. "But tripathi that even with Low-cost Tablet PCs, Microsoft still faces challenges." The number of Windows 8.1 and Windows Phone apps is still low compared to Android, he says. "If consumers can't find the apps they need, they won't opt to buy a Windows tablet," he said. "In addition, it is important to maintain product quality at low prices." The analyst believes that users who buy Windows tablets want the same ease of use and a powerful experience as windows.
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