Microsoft to stop "Microsoft Live Search Reverse" program, push the electricity business website

The source said that Microsoft and several retailers and technology companies on the launch of the website of the business negotiations, hoping to obtain bulk merchants, and on the website to introduce a unified way of purchase, and provide a broad range of logistics delivery channels.

To drum up shoppers, Microsoft has also considered offering price subsidies for goods on its electricity-dealer website. The subsidy will be financed by some of the advertising spending that shops are paying on Microsoft's Bing Web search engine or elsewhere.

However, Microsoft said the company recently canceled the plan. A Microsoft spokeswoman acknowledged the existence of such a project, which was code-named "Brazil," but some people who had initially learned of the project said Microsoft had yet to disclose its decision to outsiders.

"Brazil" is an incubator that allows consumers to build a more direct business model with brands and shops, "a Microsoft spokeswoman said. "We are still committed to finding new and differentiated ways to try a richer and more transactional approach in the field of E-commerce and online advertising." ”

People familiar with the company's solutions say Microsoft wants to use the E-commerce platform as part of its Windows software and eventually assemble it into other related products, such as Xbox games consoles and Windows smartphones and Tablet PCs.

The expansion of the retail industry shows Microsoft's ongoing research on new products, services and new partnerships, and the company's traditional business is constantly under pressure. Microsoft last year launched its first self-developed computer product, Surface tablet computer. The company also reached an agreement with the record company last fall to launch a new digital music service. Microsoft also recently considered acquiring Nokia's handheld device business, but the two sides did not talk about it.

The global E-commerce deal is expected to reach $1.3 trillion trillion this year, up 18% from 2012, according to emarketer, a market-analysis firm. Microsoft has previously tried the water network retail business. The company will be back to those who bought it through Microsoft's Web site, dubbed the "Microsoft Live Search Reverse" program. Two years after the launch, Microsoft halted the project for lack of users.