Microsoft to weaken "device and service" concept

6:00 this morning, Microsoft CEO Satya Nadella sent an e-mail to all of his staff explaining the company's vision. The following paragraph illustrates the problem:

One of the cornerstones of Microsoft's belief is that every family, every desk, a PC, creates opportunities for individuals and organizations to express and pursue their dreams.

Recently, we often describe ourselves as a "device and service" company. While this description is effective in initiating the transition, we now need to burnish our "unique" strategy.

At the core, Microsoft is a productivity and platform company in a world of mobile priority and cloud priority. We will reshape productivity and make every person and organization in this world more successful.

However, this strategic shift in focus does not directly affect products such as Xbox, Surface and Windows phone. "It's fortunate to have products like the Xbox in our family that give us the opportunity to innovate, and we will continue to innovate, expand our user base, and create additional value for Microsoft," he said. ”

Nadella also singled out the surface Pro contest, explaining how Microsoft has hardened its Windows ecosystem through hardware products. "This means that we will develop new product categories, and we will be responsible for the development of the Windows Phone market, and we are here to buy Nokia's goal." ”

Nadella is also planning to reshape Microsoft's product team and engineering processes to make it more "user oriented, data driven, speed oriented, quality focused". In addition to removing intermediate processes and reducing decision makers, it is also important to improve training and investment in data and applied science resource applications. Nadella hopes to accelerate the development process of Microsoft software and ensure the quality of development.

Nadella is ready to reinvent a new Microsoft, which he did not mention about the company's recent earnings and rumours of a layoff plan.