Microsoft values Body sense market, 500 million dollars to promote Kinect

(compiled/applies) according to overseas media reports, Microsoft plans to spend about 900 million dollars on the XB360 's body-sensing camera Kinect and Windows Phone 7 smartphone system marketing.　　The report said Microsoft plans to use the Kinect for marketing costs of about $500 million trillion, used in Windows Phone 7 smartphone system marketing costs about 400 million U.S. dollars.　　The report also said that Microsoft was planning a Kinect campaign with top Hollywood director Steven Spielberg, responding to the Microsoft response by saying that Spielberg was simply going to show up during the Kinect campaign. In addition, the Kinect partners include Burger King, Pepsi, home music and other world-renowned enterprises.　　About 7,000 retail outlets in the U.S. will open in the Kinect's midnight start. Other promotional tools include launching discussions on YouTube's homepage, landing on the Knicks and Disney sites, TV commercials for Kinect dance games, and hard to measure print ads and flyers. (Edit/Ming)