Microsoft was furious: 400 million dollars to sell windows

Microsoft launched a huge advertising campaign last year when it released Windows 8 and Surface tablets, but the company plans to launch a larger marketing campaign for Windows 8.1 this year, according to Winsupersite, the US technology blogger. Last year, Winsupersite said, Microsoft spent 241 million dollars on Windows 80, which is expected to reach around $405 million this year, with 131 million dollars linked to incentives and incentives, while the remaining 274 million dollars will be invested in marketing and operating expenses. The goal of this large-scale marketing program is to increase sales of Windows flatbed in retail outlets. It was reported that Microsoft's goal was to sell 16 million Windows tablets during the holiday shopping season, and that the improvement of the marketing and retail strategy would be the main change Microsoft has made to persuade consumers to buy windows tablets. Microsoft has recently teamed up with Best Buy to open windows stores in its 600 retail outlets, and Microsoft will work with other retailers around the world. Windows tablet has been selling poorly since Microsoft released Windows 8 a year ago. It is clear that Microsoft wants Windows 8.1 and a new series of Windows 8 tablets to help change the situation. Although Microsoft has released Windows 8.1 at the end of last month, not all retail PCs have pre-installed the system. According to Winsupersite, only 20% of PCs will be pre-installed with Windows 8.1, and retailers such as Best Buy, Dixons and Fnac are getting the Windows 8.1 upgrade kit to upgrade their systems, in a way that is being upgraded in UBS. The Dell Venue 8 Pro, the 349 dollar Asus T100 and the Nokia Lumia 2520 tablet are expected to be pre-installed with Windows 8.1 or Windows RT 8.1, but older models are significantly less quickly upgraded. In the previous campaign, Microsoft's specific activities included Surface's school uniforms for teenage dancers and countdown seconds for Windows 8, but this year, Microsoft's changes were clearly focused on products. Microsoft's first Surface 2 ads focused on the features and practical applications of the Windows tablet, while the first Windows 8.1 ads included "Start" button regressions and "Windows ubiquitous" (Windows everywhere). This should be the focus of Microsoft's attention this year, the Windows platform spanning all kinds of devices. While Microsoft acknowledges in its internal document that "the share of windows in the retail equipment market continues to decline globally", there is no doubt that the company is tastingTry to focus on the coming holiday shopping season. But industry insiders point out that Microsoft will still struggle to persuade consumers to buy a Windows tablet in this year's holiday shopping season amid competition from low-cost Android tablets, Samsung's huge marketing budget and Apple's new ipad Air and next-generation ipad Mini.