Microsoft will close the internal advertising department because of business conflict with Xblive

(compiled/drdarknight) according to foreign media sources, Microsoft's game built-in advertising department massive will be closed at the end of this month.　　Adweek, the general manager of Microsoft's massive department, is looking for new jobs, while some of its employees have been transferred to other parts of Microsoft, said AD weekly advertising magazine. The report also says Microsoft has been looking for buyers in the massive sector over the past few months, with a deal priced between six digits and seven digits.　　Massive is the game's built-in advertising company that Microsoft spent about 2.4 billion dollars in 2006, when the game's built-in advertising industry is in a fast-growing range.　　However, after massive was acquired by Microsoft, it had internal contradictions with Microsoft's Xbox Live operations team, which had not been split with the former while selling ads directly, which had a serious impact on the performance of the massive sector, where the business was built into advertising. Despite a total layoff of nearly 30% staff in the massive sector last year, the company has signed a series of advertising contracts with major distributors in 2009 years.　　But this year the industry giant EA decided to operate the game's built-in advertising business, which also let massive bear a big blow. The concept of built-in advertising is also proposed in recent years, mainly embodied in cross-border cooperation, such as "World of Warcraft" and Coca-Cola's joint marketing. The ad business of the stand-alone game is to set up the advertising position in the game and sell it. The main reason for the massive is that it has clashed with live business. (Edit/Ming)