Microsoft will continue to follow the Lumia brand for ten years without mentioning Nokia

Tecent Science and technology music learns February 27 compiles Lumia to survive! After acquiring the Nokia Handset business unit, Microsoft will continue to follow the Lumia brand, and authorize the name to use the term for at least 10 years. But Microsoft does not mention whether it will continue to use the Nokia name. At the global Mobile World Congress, the author today confirmed to Greg Sullivan, Windows Phone director. He confirmed that the Lumia brand name would continue to be maintained by Microsoft, but did not confirm that Nokia's name would continue to be used. Microsoft's takeover of the Finnish handset maker Nokia handset business unit will be completed in the first quarter of 2014. Whether Nokia's trademarks will continue to be used in consumer phones, we only have to wait until then to know the exact answer. Will we see the legendary Nokia phone dynasty replaced by Microsoft's Lumia brand with Windows Phone? At the global Mobile Show, Microsoft details the next steps in Windows Phone's development, claiming that several new vendors will start producing cheaper new windows Phone handsets, such as LG, Lenovo and Foxconn. ' Microsoft's plan to buy Nokia will not threaten other handset makers, ' Sullivan said. In fact, the opposite is true. He stressed that Microsoft will soon give manufacturers more flexibility, including support for functional mobile phones in the custom function keys. As for Windows Phone's position in the market, Sullivan was very enthusiastic about its development. If you're in a race car, you're in the third place, and you're going to want to overtake the car in front of you, you have to run faster than that. ' If we keep accelerating, we'll eventually overtake them, ' he said. However, Windows phone has a long way to go to get the ability to challenge Android and Apple. The place we need to strengthen is its application. Speaking of the success of Windows Phone in foreign markets such as Italy and Britain, Sullivan said there was nothing to say. It is the result of the combination of various factors. We are always trying to cater to the needs of the market.