Microsoft will reward Windows Phone 7 application developers

Todd Brix, senior director of Microsoft Mobile Platform Services product management, said in Wednesday that Microsoft would provide financial incentives to third-party application developers of Windows Phone 7 platform to motivate them to develop applications for Windows Phone 7, reducing Microsoft's Tode Blix with Apple, The gap between the products of Google and other companies. Blix said that Microsoft's financial rewards will include free tools, testing mobile phones, software development and marketing funds, and so on. In some cases, Microsoft will also provide the application developers with revenue guarantees, when the application sales are not up to expectations, Microsoft will apply to the application developers under the agreement to compensate. Microsoft is patching up its flagship mobile operating system to regain market share that has been embezzled by Google and Apple.

To persuade consumers to use the Windows Phone 7 platform, Microsoft must provide users with rich gaming, music and navigation applications before the launch of the Windows Phone 7 platform by the end of the year.

Kevin Burden, research analyst at Kevin Burden, said some developers might be reluctant to develop apps for the Windows Phone 7 platform until a mobile phone with a clear windows Phone 7 platform could attract consumers. "Under the current circumstances, Microsoft cannot attract application developers to develop applications for them," Borden said. So using financial incentives to motivate developers is an excellent strategy. ”

Blix said Microsoft had used similar compensation measures in its mobile operating system before, but this time it would pay more for it. However, Blix did not disclose the specific amount of Microsoft's financial reward. "We will invest heavily to attract a large number of small and medium application developers to learn about Windows Phone 7 and do everything they can to help them succeed on our platform," he said. We want to work with them. ”

Must change

Microsoft must reverse the slide in its own mobile business. Steve Ballmer, the company's chief executive, said this week that Microsoft's Windows Mobile "missed a generation" and paid the price of losing market share in the handset Ballmer. Windows Mobile's share of the global smartphone OS market was 6.9% in the first quarter, down from 10.8% in the same period last year, according to data from market research firm ABI. Meanwhile, Apple's iphone market share rose to 9.9% per cent of 15.8%;android handsets.

The source said that four application developers have signed a cooperation agreement with Microsoft. In addition to receiving Microsoft's cash rewards, they also received revenue guarantees in exchange for development applications for Windows Phone 7. Other mobile platform developers are using different ways to encourage application developers to develop applications for them. Apple has reached a revenue-sharing agreement with application developers. Apple has sold more than 51 million iphones since the iphone was released in 2007.

Apple currently offers about 225,000 apps for the iphone. The number of apps using Google's Android operating system is close to 100,000. Microsoft is currently providing apps for Windows Phone 7 from scratch. Compared with the Android phone or iphone, the number of apps using Microsoft's Windows operating system can only be described as sparse. According to ABI Statistics, Microsoft has only 246 apps by the end of 2009.

Borden that Microsoft has the wherewithal to continue investing in the Windows Phone 7 platform, which means the company will be more easily attracted to developers. Some application developers believe that the Windows Phone 7 platform can be successful. Just because Windows Phone 7 is not listed, it is hard to convince more application developers to develop applications for the product.

Microsoft's shares rose 30 cents in the Nasdaq market in Wednesday, at $25.13. Microsoft's share price has fallen by 18% per cent this year.