Microsoft Xbox Live Network video game service revenue Shengdo

In the recent fiscal year, Microsoft Xbox Live's online video game service will break 1 billion dollars for the first time, driven by sales activities such as the movie Avatar Accessory and additional game difficulty.

Microsoft said the Xbox Live service had 25 million subscribers to the fiscal year ending June 30, half of which were the annual expense of online games such as Call of Duty: Modern Warfare 2. This part of the income will reach about 600 million dollars. Dennis Delkin Dennis Durkin, the Xbox chief operating officer, mentioned in an e-mail that sales of products such as movies and television programs were the first to break through registered revenues.

The news shows that Microsoft's Xbox business has generated more than 1.2 billion dollars in sales, surpassing analysts ' forecasts. The success of the online gaming business is crucial to Microsoft, as other Microsoft products include barely profitable Xbox consoles and mobile apps that lag behind rivals Apple and Google.

"Xbox Live drives sales of Xbox consoles and has won a large number of loyal players," said Matt Rosoff, an independent market research firm at Kirkland, Washington, directions on Microsoft. Everyone is talking about Microsoft's inability to innovate, but Xbox Live is the perfect example of Microsoft's innovation. Microsoft has seized the moment. ”

Delkin declined to provide more detailed data on the Xbox Live service, and Microsoft in Redmond, Washington, will not disclose more data when it publishes its earnings. San Francisco Goldman Sachs analyst Sala Filia (Sarah friar) estimates that Xbox Live's sales in fiscal year 2010 were $1.1 billion trillion, more than $800 million trillion in the previous fiscal year. The annual cost of Xbox Live Premium service is 50 dollars.