Microsoft Yahoo confirms it will form Alliance joint venture advertising business

Three years after the breakup, Microsoft and Yahoo have come together again.

Yesterday, the world's three major advertising platform providers signed a single unprecedented super contract, Yahoo, AOL and Microsoft have confirmed will form an alliance to operate the advertising business, to achieve increased profits, ensure advertising prices, and for advertising agencies and agents to increase the impact of the purpose.

It is understood that this cooperation has followed over the years of network advertising has always been the mode of cooperation, that is, resale of their own ads for sale. Early next year, three companies plan to merge the competitive platform, bundled with a unified sales of advertising products, and any of the three companies will allow two other companies to sell their ads to their customers for outstanding quality advertising space.

Industry insiders believe that three digital media giants plan to launch a variety of options, which other small advertising networks can not reach. will increase the efficiency of their respective sales organizations, and this interconnection is an important strategy for oligarchs to occupy market share and annihilate small enterprises.

In fact, as early as 3 years ago, Microsoft wanted to buy Yahoo at 44.6 billion dollars, and Yahoo opened a price of 47.5 billion yuan, making the "love" finally fell through.

In this respect, Yahoo issued a statement that Microsoft has no intention to buy the entire Yahoo, even if Yahoo accept Microsoft's previous 33 dollar offer to no avail. Microsoft has proposed that it will only buy Yahoo's Internet search business, but was rejected by Yahoo's board. Yahoo then announced that it had signed a non-exclusive search advertising agreement with Google, and that Yahoo would launch ads in search results for Google, other third parties and Yahoo Panama Advertising systems.

The industry believes that Yahoo and Microsoft broke up 3 years later, again ambiguous, and pulled on AOL, is apparently intended to compete with Google and Facebook and other strong rivals for the online advertising business market. Not long ago, Alibaba once and Yahoo outbound acquisition "gossip", but experienced Taobao small business "uprising" incident, the matter has not been echoed.