Microsoft's WP application ecology gradually gain a firm foothold

Tencent Technology News May 26 news, with the cumulative stock Lumia mobile phone climb, Microsoft's WP application of ecology gradually gain a firm foothold. Recently, Microsoft released the April computer and mobile APP download report, which shows that China's global status of the largest mobile smart phone began to affect the WP application ecosystem, the Chinese user downloads, now second only to the United States ranked second .

Microsoft released the April statistics for both the Windows 8 and Windows Phone app stores. Currently Windows 8 stores have covered 233 markets worldwide, WP stores covered 191 markets.

Among the mobile app stores, the United States became the largest download country with 12% share, with China having the second largest share of 10%, followed by India with 9% share. Somewhat surprisingly, Vietnam, a small country, ranked fourth, surpassing Brazil, the United Kingdom and Mexico.

In the mobile application download, Chinese users download second only to the United States

In the Windows computer software, the United States with 31% share in the first place, China ranked only fourth place, share of only 5%. This shows that Chinese computer users are not too keen to download official software from Microsoft.

In two software stores, the game is still ranked first in popularity, but according to Microsoft's comparison of the number of downloads and the number of types of software, social applications ranked first, followed by camera applications.

Microsoft pointed out in this report that for Windows or WP software developers, the categories that make revenue easier are personal productivity and games.

In the Windows and WP application ecosystem, the current three main revenue models are: paid downloads, in-app ads, in-app purchases.

Forty percent of apps rely on ads in Windows software, and 29% rely on ads in WP apps. In addition, Microsoft's own advertising development interface, contributed three to four into the in-app advertising revenue.

In WP applications, the most important revenue model for in-app purchases, accounting for 44%, paid applications accounted for only 26%.

Microsoft also offers a valuable analysis for developers: the memory distribution of downloaded devices. Developers can optimize the software accordingly. Data shows that 66% of WP downloads come from low memory handsets (WP7 less than 256MB and WP8 less than 512MB) and the rest from high memory handsets. (Dawn)