Microsoft's acquisition of Nokia for WP system is not helpful

NetEase Technology News October 10, according to Bloomberg reported that the value of 7.2 billion of dollars in the purchase case did not help Microsoft win more Windows Phone application developers. In this respect, the Nokia takeover was a failure. For some developers who have been trying to avoid developing Windows Phone apps, Microsoft's closer relationship with Nokia has not changed anything. Most people believe that the investment in Windows Phone application development is not proportional to revenue. Instead of focusing on attracting developers, Microsoft might as well demonstrate its ability to gain market share. Microsoft has been trying to attract developers into the platform since Windows Phone's debut in 2010. The effort is being stepped up after CEO Ballmer, Steve Ballmer, announced a takeover of the Nokia mobile phone department last month. The acquisition, Microsoft hopes to boost its share of the 280 billion-dollar smartphone market and attract developers of various applications. Microsoft's ultimate goal is to make the Windows Phone platform the third platform with Apple iOS and Google's Android separate. The unattractive ecosystem, through interviews with more than 10 application development companies, shows that even if Microsoft completes its deal with Nokia, developers will still view windows Phone as a unattractive ecosystem. Developers say Nokia's mobile phone business does provide a ready-made sales channel for Microsoft's Windows Phone, but the problem is that the number of users is too low, the cost of development is too high, and Microsoft's confusing development documents. Ultimately, the most important thing for developers to get into a platform is to let them know where they can make money. William Herli, Moon co-founder of application development, chaotic, said its game Dragon Academy 1 hours of sales on the iOS platform equals the annual sales of the Windows Phone platform. "So what would you do?" Of course, give up the Windows Phone platform. "The platform lags heavily on Microsoft Windows Phone platform, currently has only 175,000 applications, Apple iOS platform is more than 900,000, Google's Android platform is more than 1 million, even if the three platforms have applications, the launch time than the other two platforms to lag a lot." The News-reading app flipboard,2010 on Apple's ipad for the first time in 2012 and launched the Android version, but has no plans to release the Windows Phone version until now. Other applications that are missing from other windows phone include Pinterest,instagram and Uber. The lack of active latency in applications has seriously hampered the growth of Microsoft's smartphone market share. Microsoft's second-quarter global smart handsMachine market share of 3.7%, compared to Android for 79 and Apple for 13%. Microsoft executives said they were well aware of their shortcomings and that the acquisition of Nokia was to make up for the short boards. Joe Belfiore, vice president of Microsoft and Chow Belf of Windows Phone, said it would speed up the development of Nokia handsets using Microsoft software to produce more cohesive marketing strategies. He said the acquisition would allow Microsoft's Windows Phone to take advantage of Nokia's sales channels. In particular, retail staff can be in the store to introduce people to Microsoft's devices, which is familiar to users of Windows Phone is a good opportunity. Change the mindset "if you don't pay attention to the training of retail salespeople, customers walk into your store and ask for information about the phone, users will not get the latest information about Windows Phone." "Microsoft continues to reduce the development and marketing costs of Windows Phone apps. One example is the music streaming service of Pandora's media company. Microsoft has proactively developed this application and is constantly providing software updates. Facebook's Windows Phone app is also being developed by Microsoft. "We can help develop the company as much as possible, whether it's funding or working with developers," says Belf. In some cases, we will develop the related products ourselves. "The wavering developer, Belf, says Microsoft will do more for developers, including apps pre-installed on the phone." But some developers still need more compelling factors. Video editing Application Givi Company's chief executive, Greg, is expecting surface to be hot on the market. Last year, Givi created an application for Microsoft's Windows 8 operating system and Microsoft's Surface tablet computer. Givi in view of Microsoft's success in the PC, Surface's future is promising. However, after months of trying, givit in Santiago opted to focus on the iphone and Android device development. Now, after Microsoft's takeover of Nokia, Greg has once again focused on the Windows platform, "We tried and made a bet and hoped that the market would take off." "It's a long way to go." Developers want surface to succeed, but the end result is that surface failed and Apple's ipad dominates the market. Microsoft has lost 900 million dollars in asset writedowns due to surface price cuts. And sales are still depressed this year, although Microsoft has not disclosed how much of its mobile devices and services sales. "The lack of Windows platform applications is a fatal wound for a customer," said David Yoffi, a professor at Harvard Business School (Harvard Business parochial). "However, many developers still want Microsoft to succeed in AppleAnd the Google-led market to find another viable exit for their applications. This will change the current development ecology. But the premise is to give developers a good return. In addition, Microsoft can focus on business customers. Because many big companies are already using Microsoft's other products, Microsoft has a good customer base. Microsoft's takeover of Nokia will not change much in the short term. But in the long run, the investment will create opportunities for Microsoft. "(John)