Microsoft's first Lumia? Close to RMB 800 yuan

Absrtact: Lumia 535 Yes, such a super entry model is the first new machine that Lumia removed the Nokia brand. But such a machine with the 骁丽 Dragon 200 and the price of 130 U.S. dollars, no longer participate in double 11 is late. Not the photo flagship, nor the 940, from

Lumia 535--Yes, such a super entry model is the first new machine that Lumia removed the Nokia brand. But such a machine with the 骁丽 Dragon 200 and the price of 130 U.S. dollars, no longer participate in double 11 is late.

Not the flagship, nor the 940, from the entry-level approach to the market, as Joe Belfiore described in the middle of this year. Microsoft hopes to start with the low-end eco-circle to complete the construction of the entire software and hardware ecosystem.

Let's take a look at the configuration:

5-inch QHD 960 * 540 Resolution screen Gaotong 1.2GHz four core processor 1G RAM run memory can either menu card or dual SIM built-in storage capacity unknown

In this era, people do not understand the Lumia 630 512M running memory has finally been abandoned. As WPC on Nadella says, Windows and partners are guaranteed to update the hardware threshold of 1G running memory + 16G storage memory. Not surprisingly, Lumia 535 is such a machine that treads on the line.

But.

According to Theverge, the handset is priced at 110 euros/130 U.S. dollars, nearly 800 yuan. This price, there is red rice, glory, outside the Moto E and rule the price of the Micromax. This price everyone consistent target market-India, its biggest electric quotient Flipkart, Moto G and Moto E sit stable top two, behind is Micromax and so on "Indian millet" of the fight, Lumia 5xx series is wandering around fifth. Clearly, Microsoft has not learned the lesson. More frightening is, put words three years to do India's first millet, has been through the core, with the price of 399 yuan below the strength of the following. Compared to the Beijing-east of those 299 Android Unified solution machine, but also a clean.

On the tablet market, the Wintel mix has come to an awakening. Take away Intel's audit and Windows WHQL certification, shorten the perimeter of the original and motherboard design requirements layer, shorten the delivery cycle, the production cost of a sharp compression. This is clearly the only way to get QRD to cooperate with Windows Phone.