Microsoft's ipad version of Office is expected to increase 1 billion dollars

Source: Internet
Author: User
Keywords Microsoft Nadra ipad edition Office
The move suggests that Microsoft is beginning to recognise the rise of mobile devices and to weaken the dominance of the Windows operating system. Microsoft CEO Satia Nadra (Satya Nadella) will formally launch an ipad version of Office apps at the Thursday event in San Francisco, according to Satia Nadra, chief executive and founder of Bill Gates Tencent Technology Ming Xuan March 27. The move will break Microsoft's long-standing commitment to Windows as a first-time strategy. Microsoft has only launched a mobile version of Office applications for Windows operating systems. Microsoft's products have long insisted that Windows is the first strategy-especially for Office office suites-to support the popularity of Windows. Windows has been the biggest contributor to the company's profits since its inception. Nadra, who is the chief executive of Microsoft for less than two months, is expected to lead the company out of this philosophy of restriction and emphasize the importance of office and non-Windows device online services. The launch of the ipad version of Office apps suggests that Microsoft is beginning to acknowledge that the rise of mobile devices is weakening the dominance of the company's Windows operating system. Currently, only about 15% of internet-connected devices, including smartphones, are equipped with Windows operating systems. Raimo Lenschow, an analyst at Barclays Bank, an investment bank, Leymeur Lence that "Microsoft's approach shows that the company is beginning to accept reality." Nadra has said that the future belongs to the cloud, he will not flinch on this issue. "The Microsoft Windows first strategy has sparked a heated debate inside the company because tablets with Windows operating systems are unsalable in the market, and the launch of the ipad version of Office apps helps Microsoft boost revenue," he said. Currently, there are more than 1 billion office users worldwide. Cowen & Co. A year ago, 30% of users who owned or planned to buy tablets wanted to use office as a "productivity" application. For Microsoft, Office is now making more profit than Windows. Office accounted for about 60% of Microsoft's operating profits in the previous fiscal year ended June 30, 2013. Market analysts expect Microsoft to add more than $1 billion trillion in annual revenue by introducing an ipad version of Office apps. Microsoft has previously said that, in the last quarter as of December 31, the subscription-made Office 365 has accounted for more than 15% of office revenue. J.P Gandre, a market research firm Forrester analyst, said: "The tablet's Office software should be available in a few years ' time, and it is now because of the need to use Office software to curb the Apple tablet computerDevelopment, but this did not succeed. Microsoft is now working to eliminate the negative impact of this behavior. "Daniel Ives, capital analyst at the investment bank Friedman Billings Ramsey, said:" The company intends to publish Apple's tablet office software now to show that he is not just an insider, he hopes to maintain the status quo. It is unclear what effect this move will have. "Microsoft has already launched the ipad-oriented notes application OneNote. Last year, Microsoft launched Office Apps for iphone and Android smartphones. Mobile Smart market data platform App Annie provides data showing that the IPad OneNote app is ranked 138th in the U.S. free Apps download list, and Office apps are no longer the most-downloaded 500 mobile apps in the United States.
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