Microsoft's former engineer: Microsoft's turn-around is very suitable for old age

Satia Nadra (Satya Nadella), Microsoft (37.61,0.14,0.37%) New handsome, Jianghua (alias), "Soldier" engineer. The former February 4 CEO (CEO), the latter has moved to Google (1199.9,13.21,1.11%). Jianghua told the "First financial daily" reporter, Google's new rhythm makes him very excited, and Microsoft "very suitable for old age." World-renowned it giants change the handsome, there is applause and boos. The ship turned around, and this is what Wall Street investors and internet people think of Big Brother Microsoft's "re-entrepreneurship". It remains to be seen whether the "nice guy", recognised by the company as a strong co-operative, can create miracles or become a "scapegoat" for Microsoft's fall. The new CEO, "Cloud," Valentine's Day is Nadra Microsoft CEO's 11th days, the industry's curiosity is still: Another stand on the top of the American Enterprise Pyramid of Indian business elite can give Microsoft the development honeymoon period. The 47-Year-old Nadra has been a bit bald, with almost total white hair. He wears a pair of dark framed glasses, in the new Microsoft's video introduction to tell you that the most important feature is "learning." As the 22 veteran of Microsoft, Nadra's previous post was the Executive vice president of the Microsoft Cloud Computing and Enterprise Division. When the news of the promotion came out first, investors did not seem to applaud. February 4, Microsoft's shares fell 0.36%, February 5 fell 1.46%, then rebounded (from February 6 to February 12 up 2.71%). Like many software engineer-born business leaders, Nadra likes to dress casually, get married for 22 years and have three children with his high school classmate's wife, who lives in an upscale community in Seattle. Like many Americans, he likes sports, with the exception of the Indian national cricket, but also the American mainstream society likes to talk about American football. For the Chinese who value school "descent", Nadra is not a prominent person, graduated from a middle-class Indian engineering School (Manipal Engineering School), and obtained an electrical and electronic undergraduate degree; After that, he obtained the University of Wisconsin-Milwaukee in the United States (University of wisconsin– Milwaukee is a master of computer science and MBA from the Chicago Booth School of Business (MBA). Prior to the CEO, Nadra was responsible for building and operating Microsoft's computing platform, programmer tools and cloud services. Based on this background, the industry has widely speculated that Microsoft will vigorously promote cloud computing services. U.S. media reported that as Microsoft's third CEO (the first two are co-founder Bill Gates and Ballmer), Nadra's base salary of 1.2 million dollars a year, and his predecessor Ballmer base salary is only 700,000 U.S. dollars. In addition, depending on the performance, Nadra will also receive bonuses and stock incentives, so that the total income may reach 18 million dollars/year. In comparison, he has a 2013-year base salary of 675,000 dollars plus 1.6 million dollar bonuses, as CEOThe income may be 8 times times the original. Jianghua, a Google software engineer who has worked at Microsoft for 4 years, told the first financial daily that he and Nathaniel were not in the same department, so they hardly heard of him. In the study of Bank of America (16.75,0.00,0.00%), Barnard was "known for its cooperation". Such a "nice man" has to reform the company's industry. As he said in his open letter, "This industry does not respect tradition and only advocates innovation, and this is a critical moment for the industry as well as for Microsoft." "This is a critical moment when the PC (desktop) sector is plunged into an industry recession. Global PC shipments fell to 82.6 million units in the fourth quarter of 2013, down 6.9% per cent in the 7th consecutive quarter, according to data published by Gartner, a market research firm. The decline in the PC market has affected Microsoft's important business, the traditional PC operating system. "Since I left Microsoft, I rarely use PCs, and I rarely use computer-mounted software, which is basically done online." Jianghua told the reporter, 2008 when he first entered Microsoft, Microsoft is more focused on the game and Microsoft operating system phone (Windows phone), but at the end of 2012 when he left, the company's research and development focus shifted to provide online service platform. "PrivCo should still maintain the integrity of Microsoft's development, not split it," said Sam Hamadeh, founder and CEO of the business finance research firm, in an interview with "the First financial journal". He believes Mr. Ballmer pays more attention to personal users, PCs and laptops. The election of Nadra as CEO means that Microsoft will pay less attention to personal services in the future, but more to the enterprise service products. The investors ' impetus behind Microsoft's CEO change is not to be ignored, and Ballmer's reign is widely known as the "lost decade" in the industry. August 23, 2013, Ballmer announced that he will look for a successor and retire within 1 years. The same day, Microsoft shares rose 7.9%. According to Microsoft's four quarterly results released last January this year, the company achieved revenue of 24.52 billion U.S. dollars, net profit of 6.56 billion U.S. dollars, the former growth of more than 10% per cent but the latter only increased by 2.8%. This reporter inquires the same time data found that Microsoft quarterly revenue than Google (16.9 billion U.S. dollars) than Apple (544.43,8.51,1.59%) (57.6 billion U.S. dollars), net profit is the same (Google 3.38 billion U.S. dollars, Apple 13.1 billion U.S. dollars). Although the results are still in hand, in the investment Market, Microsoft's profit growth is mainly to explore the traditional strengths of Windows and office automation software, in the mobile sector has been slow, almost the smartphone and tablet market completely to Google and Apple. Apple, which was defeated by Microsoft in the PC World, was 33 times times more likely to grow its annual profit on the iphone after Steve Jobs's return.Marvel, another competitor, Google, has also seen rapid growth, with Microsoft "laurels" attracting investor discontent. If the introduction of a new CEO from outside could herald a big change, Hamad said. But now Microsoft is eventually promoted from within, indicating that the change will be slow. The market is also concerned that Bill Gates resigned as Nadra's technical advisor after his resignation as chairman of the world, which is seen as a sign of more return to the company's business, and also a performance of the new CEO. But some media have raised the question: who is the real boss in the new team? Office politics in the eyes of the engineer Mr Ballmer's dictum is still being invoked repeatedly-he said in 2007, when Apple first launched the iphone, that "there is no chance of an obvious market share for the iphone." Microsoft smartphones have been almost forgotten after the iphone emerged. In the fourth quarter of last year, Microsoft's global market share of handsets was only 4%, far less than 18% of Android's 77% and iOS (Apple's operating system), according to ABI data from the City Institute. Microsoft also has problems with other products. Microsoft's hard-selling tablet surface, for example, is not the product of a copycat ipad. In fact, Microsoft is the first company to develop a tablet computer. In the years before the ipad was launched in 2002, Microsoft had developed a tablet Tablet PC, but it did not open the market like the ipad. Market analysis that Microsoft missed the opportunity is not necessarily a mistake in the direction of development, is largely the product user experience is far less than competitors, so the implementation of the problem. Jianghua's view is not comprehensive, but it shows the side of Microsoft's corporate culture. He told the first financial daily reporter, in fact, Microsoft work very relaxed, daily work intensity is not big. "Microsoft's management is more like a big company, the office politics is more obvious, the superior and subordinate, between the colleague, the Department has this feeling." "There is a lot of resistance to pushing a project," he said. Google, by contrast, attaches more importance to engineers. Jianghua's view is that Microsoft is a bit behind in technology. Competitors have developed, so it is hard to catch up. Illustrations/Liu