Microsoft's global Equipment market share drops to 14%

"TechWeb reported July 15," Microsoft COO Kevin Tena (Kevin Turner) said at the Microsoft Global Partners Conference in 2014 that the devices currently carrying the Microsoft operating system accounted for only a small portion of the global market, measuring their share from the total volume of global equipment. Currently, Microsoft's operating system accounts for about 14% of global devices. Last week, Gartner, the Data Research Institute, also reported the same data. It is understood that Gartner's equipment includes smartphones, tablets, desktops, laptops, and PC tablet 2-in-1 notebooks. The agency estimates that in the last year shipments of equipment, the use of Windows software is about 14%, and expects this market share will be slightly reduced to 13.7% this year. In this respect, Turner said: "Microsoft has a lot of room for development in the future, but Microsoft wants to develop, you need to rethink the business." "When you have more than 90% of the world's market share, you have to be conservative," Turner said. However, when you have only 14% shares, you must have a challenger's mind. To move quickly into a new state of mind, Turner says Microsoft and its partners must act in a subversive way. At the same time, Turner said that the company is moving in a positive direction, and achieved some results, but in the future changes in the process will need to be down-to-earth, step-by-step. He still stressed that future development opportunities are much greater than in the past.