Microsoft's Mango: Is it a problem to eat?

Compared with the mature iOS and Android systems, Microsoft is still a passive follower rather than a pioneer and pilot with an active personality.　　Nokia, who has been waiting long, is likely to be a rotten mango that has been dumped by the market. This is our correspondent. May 25, Microsoft held a small preview of the new version of Windows Phone at Tribeca Grand Hotel in New York, introducing a new version of Windows Phone 7 system code-named "Mango (Mango)",　　and announced that Windows Phone Mango would be listed this fall. Mango, who claims to have more than 500 new features, has undoubtedly hosted Microsoft's huge expectations in the wireless Internet arena as the scramble for mobile operating systems escalates. Is mango really strong with iOS and Android, can it help Microsoft sweep the tide?　　From the Mango upgrade function, we may be able to find the answer. This update of passive followers is a remarkable improvement for Microsoft. But because Microsoft Windows Phone started late, the goal at this stage is only in the search, communications, applications and other fields in the functional category and Android, iOS as soon as possible to stand on the same starting line.　　In the mango press conference, traces of this chase are reflected in a variety of details.　　For example, Mango's ability to convert text into sound is not only commonplace in Android and iOS, but also very sophisticated in Symbian handsets. The integration of social networks is also a feature highlighted by Windows Phone Mango at the press conference, but it is not new.　　It is similar to the Motorola-built Blur interface, where the integration of SNS social contacts and mobile phones has already begun. Mango system enhances the game and social functions, in the Xbox can add friends, and can compare friends game scores, in the Xbox interface can display friends avatar.　　These features are also moving closer to the gamecenter. Microsoft has added support for Office cloud service SkyDrive in the mango system, with the highest support for 25GB of file storage and seamless integration of SkyDrive at the Web end.　　This functionality is similar to Google Docs, which has launched a dedicated client on Android phones earlier. In speech recognition and search, although the application has been very common, Mango has its own characteristics, the seamless integration of Bing search is a significant improvement. There are three main features listed: Quik Cards, loccal Scout and app Connect, plus support for two-dimensional codes, barcodes, book coversPhoto Search, etc.　　But if you compare Google Goggles, Google vertical, and perimeter search on the Android platform, the functionality is similar. According to the latest statistics, as of May 29, Microsoft Windows Phone 7 App Store software has just exceeded 20,000, compared to ANDROID20 million, more than IOS30 million, the mango system gap is quite obvious. The number of such software in the colorful mobile Internet is simply unable to meet the needs of users.　　So Microsoft's top priority is to increase the number of apps it has. However, compared to Android, Microsoft's strength lies in the version of Unity, can help users out of the fight against different versions of the battle.　　In addition, Microsoft also can from the application and quality to do fine, make up their own in the number of deficiencies. Overall, Mango still lacks killer apps, and if Microsoft's Mango does not provide a better experience and innovation, it will be hard to convince users to break away from the relatively complete Android and iOS systems now.　　In many feature upgrades, Microsoft is still a passive follower rather than an aggressive pioneer and navigator compared to the more mature iOS and Android systems.　　Wait until autumn, can mango still eat? Compared to other mobile operating systems, Windows Mobile systems are closer to the PC's user experience, and Microsoft has won wide acclaim from the market. However, the advent of iOS overturned all the habits and reset the rules of the game, and since then Microsoft has been in the race, starting a difficult journey of passive innovation.　　In October 2010, Microsoft launched the first mobile phone with the 1th generation WP7 system, the market reaction was flat.　　According to Gartner in May this year, the first quarter of 2011 global smartphone sales figures, Microsoft's global Windows Phone handset sales of only 1.6 million units, the reason why the sales speed is slow, with the mobile phone factory on the WP7 system "high-end business machine" positioning is not irrelevant. This time, from everyday use to surfing the Internet, Mango's various user experiences have been optimized, coupled with the generous help of Nokia, the veteran mobile phone giant, that has created some expectation of cooperation between Nokia and Microsoft. If the two sides continue to take the high end of the line, may also repeat the mistakes of WP7.　　But if the two join hands into the low-end mobile phone market, may be a big. However, the expected results will not be seen until this fall. Nokia is expected to launch its first mango mobile phone in the second half of 2011 and will launch 1 new mango every 3 months, Joharlow said recently.　　Microsoft also said it would upgrade all its handsets to mango this fall. Summer Mango Autumn Eat, that time Mango willMore mature or better? Microsoft's Windows Phone 7 system is still not a perfect system at a time when dual-core, LTE, and 3D are gaining more and more attention. And rapid's mobile internet sector, a few months of lag is enough Rome. Then, after a long wait for Nokia, and so on is likely to be a market abandoned rotten Mango.　　Is the risk that the Nokia could not afford to carry on? Microsoft this week officially issued a new version of the WindowsPhone7 system code-named Mango, currently has HTC, Acer, Samsung, LG, ZTE, Fujitsu and other manufacturers to join the WP7 camp. In addition, Victor Xu, chief strategy and chief marketing officer of Huawei, said in Friday that Huawei was currently looking at the development of the Windows Phone 7 market but had discussed with Microsoft and could release a smartphone using the "Mango" operating system in 2012. And with Microsoft to reach a strategic cooperation agreement, will take the WP7 system as the main smartphone platform Nokia, will undoubtedly be the mango system handset main manufacturer.　　Once Mango Mashiqianti, the repercussions are bad, and Nokia will be the first to suffer. Microsoft's Windows Phone has a market share of 7% in the US market as of March 2011, according to a survey. Compared to December last year, the market share has slightly climbed. But contrasting Microsoft's rivals such as Apple, Rim and Android terminals, Microsoft is still in the position of a second-tier mobile internet brand.　　Although Microsoft is already trying to catch up, it is moving too slowly. As a powerful version of Windows Mobile 7, which adds some new features, if Microsoft is positioning mango to narrow the gap with Google and Apple in the smartphone market, it is believed that the end market will soon be rewarded. But if you think of the system as a sophisticated weapon to charge the iOS and Android systems, it would be too shabby.