Mid-Autumn Festival moon Cakes Online "Together" electric dealers lift the net to promote the upsurge

I. Event background lunar August 15 because in the apart system, it is the mid-Autumn Festival. This year's September 30 is the mid-Autumn Festival, mooncakes as a traditional mid-Autumn festival Jiapin to become the protagonist of the festival food. Because the moon cake is round, the ancients to symbolize reunion, reposing nostalgic Sze feeling, can accompany the festival long spread. Today, apart from the traditional Soviet-style moon cakes, Cantonese-style moon cakes, new moon cakes such as Hangzhou-style moon cakes, handmade moon cakes also gradually popular. The sale channel of Mooncake also extends from the popular supermarket to the star hotel and the dessert house, and extend to the network platform. The net buys the mooncake price to be affordable, chooses the taste, the variety is numerous, becomes the new consumption way is recognized by many consumers. Ii. event Comments According to the domestic well-known third party online shopping navigation and comparative search than the Treasure (boogle.cn) data monitoring shows that the major businesses borrow the Mid-Autumn Festival name discount promotions, such as mail, buy gifts, coupons, specials, second kill activities are also carried out in full swing, The following is more than the purchase of a discount platform to monitor the promotion of some of the electric business mid-Autumn Festival promotional activities: According to China's E-commerce Research Center monitoring data show that at present, the major electric power platform to sell the moon cakes are mainly: Lou, know Taste, The, Ji-chi Zhai, Ganso, 85 degrees C Moon cakes, Tsui fragrant garden moon cakes, buoyant forest, Cui Qin Ramadan cakes, Rice flag Moon cakes, can be Chung Fang, Dao Xiang Village, FA Chuen, Haagen-Dazs, Christine and so on, nuts, Lotus Rong, taro, mung bean rong, chocolate and other flavors. As a result of moon cakes by netizens hot, and the production cost is low, profit space, Haagen-Dazs and other brand businesses have also dabbled in the mooncake market. In this respect, China Electronic Commerce Research Center assistant analyst Wang Zhouping said, the net buys the moon cake to break the geographical limit, expands the consumer to the taste, the variety choice range, accompanies the consumer net buys the habit the nurturance, the electronic commerce will occupy the bigger market share, the net buys the mooncake or the future trend. And the introduction of new varieties such as handmade moon cakes, causing the sale of personalized moon cakes at the same time, hot cakes production related aspects of the network market. In addition, the proposal will be online to buy moon cakes ahead of schedule, to avoid the peak of online shopping and express. Third, experts suggest that moon cakes as a traditional gift of the Mid-Autumn Festival, because of its "reunion" and the meaning of delicious taste, still become the essential products of the mid-Autumn Festival gifts. According to the data, only Taobao one set a day to sell 660,000 pieces of Mooncake coupons record high. However, the net to buy mooncakes in the convenience of affordable, at the same time, how to purchase the rest assured that the vast number of users of the network to pay attention to the focus of shopping. In this respect, China e-Commerce Research Center assistant analyst, domestic well-known complaints and rights experts Yia Jianfang gave the following points online to buy mooncakes need to pay attention to the advice: 1, look at the brand. Network on the sale of mooncakes a wide range of rice flowers, apricot blossom House, Rong Hua, Lou and other traditional old cakes, there are ice, chocolate, sugar-free, such as "Non-mainstream" mooncakes, there are some businesses homemade mooncakes. However, safety is the key to food online shopping, so the purchase of well-known brand moon cakes more secure, do not easily try some unknown homemade mooncakes to avoid food safety problems. 2, look at the credibility. The net buys the mooncake to notice the viewBusiness licenses are complete, QS Production license number is correct, as far as possible to choose a higher user rating, good reputation sellers. In addition, the choice of Jingdong mall, shop 1th and other large online shopping mall more secure. 3. See the date. Because of the particularity of the food, it is necessary to carefully check the production enterprise, detailed address, QS certification, contact telephone, production date, shelf life and other related information is complete. Before you buy, be sure to ask the seller the date of production and shelf life, and ask the merchant to send the latest moon cakes as far as possible, in case they have expired or are about to expire. 4. Look at the price. The price is the question which the net buys the user more concerned, however, some network businesses playing "Factory outlets", "Sold Out", "pure hand-made" and other banner, low prices to sell the source of unknown fillings, packaging dust-proof is not standardized, health conditions are not guaranteed and production date, shelf life, ingredients table and other information without labeling or labeling the moon cakes. Therefore, the purchase of mooncakes do not covet low prices, but to recognize the true face of the goods. 5, look at the packaging. The recent occurrence of the net to buy mooncakes are "stealing" phenomenon, before signing must see the package is damaged, such as the outsourcing of damage is refused to sign. In addition, as far as possible to open the package to view, such as the discovery of small pieces of goods, extrusion deformation or breakage, goods expired, etc., refused to sign. 6, to the bill. Online purchase before the single, remember to ask the merchant whether to provide invoices and other shopping vouchers, once the online purchase of the moon cakes quality problems, shopping vouchers or invoices can be used as a proof of rights. At the same time, express single also try to save. In addition, to remind the vast number of online shopping users, regardless of the net to buy what goods, must ask for invoices, in case of disputes can be effective rights. 7. Ask the time. Moon Cakes as the mid-Autumn festival season gifts, timeliness is the key. Therefore, before the order, be sure to ask the merchant delivery time and the approximate time in transit, to avoid missing the best gift time due to logistics problems. In addition, try to buy ahead of time, staggered network shopping and express peak. 8, Vigilance fishing website. During the Mid-Autumn Festival is the peak time, but also the most active fishing site, so, the vast number of netizens in the net to buy mooncakes, not easily click on a variety of QQ, want, MSN, forums, etc. sent unknown links, do not superstitious search engine rankings. Be discreet and stay away from phishing sites. 9. Shopping at parity. In recent years, with a Amoy network, compared to shopping for some of the price of the rise of the purchase search site, to the vast number of online users brought more benefits. The net buys the mooncake before, may through each big comparison search website advance search needs to buy the commodity in each big mall the price, the seller is more affordable, the satisfactory commodity.