Mii completely stop interactive game SP meets the July ban

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"Mii really want to stop the TV interactive game program completely, including us, many big SP company's 30% business will be affected." "At the end of the day, the Union contacted the Financial Times," he said.

According to the recall, the day more than 10 SP companies were Mii convened together to meet, Mii relevant personage at the meeting repeatedly stressed that because of the phenomenon of television interactive games deception and injustice has repeatedly been exposed by the media and user complaints, the SP company's related business must self-examination, by the end of July, Most of the business must be halted.

"This time the ban is quite resolute, we can no longer hold the illusion." "The voice of the Arab Union sounded a little depressing.

It is reported that the suspension of the television interactive game almost includes the television screen appeared on various types of award-winning interactive programs. This kind of business mainly through the award-winning guessing words, answer, look at pictures, guess number, predict marriage, star, test name and other gimmicks, attract users to text messages or telephone participation. Its content also from dozen chickens, fishing, dozen thieves, olives bead, to smash golden Eggs, Tong Pak Fu Point Chou-Heung, extravagantly and so on, a variety of, the number of hundreds of kinds of many.

The resulting impact on the major SP company revenue can also be imagined. From last year SP encounter industry reorganization began, each major SP company will be TV interactive game as the last "life-saving straw." Because of the lack of regulation, and high bonuses easily entice viewers to participate in such features, such businesses in the near future almost cover the domestic television stations.

Now, this noisy moment of SP Rob Money mode, finally ushered in the end of its fate.

"July ban"

In fact, Mii blocked the idea of interactive video games for a long period of years, especially the recent media exposure to this pattern of fraud, but also accelerated the Mii ' troubled times with heavy ' determination. "Arab union to the Financial Times," analysis.

As early as last year, the SP industry launched the "crackdown on the Storm", Mii issued the "rectification and standardization of market economic order 2006 work" has been clearly defined, the future will be increased for the media, including television, such as interactive text messaging business norms and investigation and enforcement.

However, due to the reorganization of the main focus on mobile phone mass, internet promotion and other fields, television channels due to radio and television, Industry and commerce, Mii and other departments, the delay to get reasonable norms. The major SP see Organic can take advantage of will also have to hit the television field, TV interactive game overnight overrun.

SARFT's ban on TV shopping has also created an opportunity for SP's entry. At the end of July 2006, the China Industrial and Commercial Administration and SARFT jointly announced that, starting from August 1 of that year, all radio and television organizations suspended the broadcast of drugs, medical devices, breast enhancement, weight loss, elevation and other 5 types of TV shopping ads.

The huge market gap left by TV shopping was quickly filled by major SPS. "The Financial Times" learned that the 2006 domestic SP industry in the field of television advertising investment is astonishing. In particular, Tom, refers to the cloud era, Sina, southern message code, such as the large SP communications, the average investment in more than 30 million yuan.

However, user complaints and media exposure from interactive video games have also gone up. June 2007, "The TV interactive game: The New Gold Rush myth" published by the Financial Times? Has uncovered all kinds of frauds in this business; Subsequently, the "Computer newspaper" and other media also on the SP and the television station knot gray interest chain to deceive the public phenomenon of in-depth investigation.

Forced by the pressure of public opinion, in early July, Mii several times to convene four operators and SP company, on how to standardize the management of TV interactive game SP Business launched a study and discussion. "In the last three weeks, meetings like today have been held almost every week, and Mii is increasingly adamant about the business." "ALECSO revealed.

According to Mii related people, starting from mid-July, Mii will be the media interactive type of business to monitor monitoring, once found involved in deception, feudal superstition business, will be serious treatment of SP.

Four operators also issued an emergency notice on the rectification of TV interactive games to the SP company. July 10, China Unicom issued the "on the media interactive class business clean-up and rectification of the emergency notice," said July 11, the SP company involved in the violation of the TV interactive game business must be all offline, or severe punishment is not idle.

July 13, Mobile issued the "on the standard media interactive lottery answer class business notice" also stipulates that from July 20 onwards, the organization will be transferred to the test, the specific requirements of the SP will be severely punished. SP company must complete the business rectification before.

SP III Business affected

According to Arab union revealed that the television interactive games have been reorganized, in particular, will have a huge impact on the major sp. "The loss may exceed 30%, and some SP's loss may even reach One-second." ”

Canton Code Media President Li Jiuxin recently revealed that the TV interactive business each year for television and wireless industry to bring more than 1 billion yuan, the market value of television interactive games is nearly 500 million yuan. One of the broad-code media company occupied half of the.

Li Jiuxin apparently did not realise that, with Mii's ban, the emerging market and his company's revenues were about to shrink by nearly half.

The other identity of the canton Code media is the southern message, the company from last year, since the breach of contract has been repeatedly punished by operators, Mii also included in the fourth quarter of 2006 the most users of the blacklist. Now, the company's main business is clearly facing a more severe test.

"The TV interactive game has developed to the point of today, the major SP can not escape its blame, we are victims." "July 20, a spokesman for the Canton code Media declined to disclose his name to the Financial Times," he said, "TV interactive games, if the standard operation, will be a spectator, television, SP three win a business model." But because each SP Rob money eager, this model finally reduced to the smack "cheat mode".

"The authorities should impose heavy penalties on the existence of fraudulent television interactive games, but they should not be stopped completely." The person said so. As for the possible repression of Mii, the media has also had an optimistic idea. "But now it seems that the cover of the nest is difficult to finish the eggs, the relevant large SP companies are difficult to remove the negative impact." ”

The shares of China's SP, which is listed overseas, have fallen no further. The internet's share price has fallen from $9 a share to below $5 in half a year, and the company's share price has fallen by 40% in the past six months, while its share price has fallen by 30%.

With the arrival of a new round of crackdown, SP last "gold myth" is shattered, SP company in the loss of television this last windfall market, the goal is also increasingly far away. It can be expected that in this hot summer, the SP industry will continue the winter.