MIIC Mobile Internet Innovation Conference: Pointing the media to tell you the next step in moving the game

July 2013 5 ~ 6th, MIIC Mobile Internet Innovation Conference 2013 will be held again in Beijing Shangri-La Hotel, UC, Gould, pointing Media, Sogou, the public comments, such as nearly hundreds of well-known enterprises to participate in, around the mobile Internet innovation business model, O2O explosion, Mobile games and mobile advertising innovative play to launch a wonderful discussion. Organizers expected that the participants will be more than 3000 people, as many as 5 forums in-depth discussion, combined with the two-day mobile internet Innovation Carnival, will be a good forum for participants to reveal the trend of mobile Internet innovation and commercial value of the release path. As one of the speakers, Cao Tong, the CEO of the media, will share a keynote speech entitled "The road to innovative operation of mobile games" on July 5 15:00 on the Mobile Internet Entertainment Forum.

(Steering Media CEO Cao Tong)

As we all know, mobile games and mobile advertising is the most clear mobile internet industry two profit models, with the development of the industry they encourage each other and promote each other. In the 2013, mobile advertising and mobile games who will be the first to break through the fog, establish their real fast forward direction, it is worth our attention. Pointing the media as the firm that holds the two big profit opportunities, it also deeply feels the importance of the strategic development of the Enterprise for 2013 years, and constantly bursts into new actions. Not only to its smart mobile advertising platform to upgrade, enrich the form of advertising, add more suitable for the game to promote the ads, and fully support HTML5 rich media ads, but also the creation of a media product--------Amusement community (including HTML5 Web site and app two forms), For the game to promote a more innovative experience, full of love and surprise game park.

As we all know, if the game wants to succeed, good products and excellent operation ability are equally important. Good products, is to attract users to download and experience the key, is an important source of word-of-mouth accumulation, and excellent operation, is to enhance the game activity and pay rate, improve the product life cycle of the key. The CEO of a well-known mobile gaming company in China said at a party in early 2013: "Compared with the trend of the strategy of the hand walk, the operation ability has also become an equally important competitive power in the hand tour industry chain, if the game developer takes the promotion mode of the independent operation, the channel cost of acquiring the users will become higher, and combined transport can be a limited flow potential mining to the largest. "In fact, this trend in 2010 has been the hands of some enterprises in the circle recognized, pointing the media is the first to dabble in mobile phone games one of the companies."

Cao Tong revealed that his opponent has always cherished a beautiful vision and dreams, after three years of development and experience precipitation, 2013 has become a mobile game of the year, pointing the media has also stepped out of their own robust pace, for the practice of "mobile game value of the Dream Division," the belief of unremitting forward. This departure, determination is very firm, in the investment is also very considerable, is pointing the Media 2013 annual Strategy center of gravity. Through 2012 of preparation, we have completed the construction of a team of professional game transport teams, core members in the game operation and customer service, have accumulated more than 5 years of experience, and to create the most professional data analysis platform, to better understand user attributes, optimize the platform channel structure, wake the sleeping user, Increase the user's overall ARPU value. In addition, Cao also said that in response to the General Assembly theme, he will be from the company's dual-core media-a meter platform and the integration of pleasure, to explain the media in detail this year in mobile game innovation in the latest thinking, exploration and preliminary results, I hope to help the participants, and look forward to working with the industry elite in-depth exchanges.