Milan Network to develop new products line into men's field

March 3 News, main fashion women, wedding dresses, women's shoes, beauty makeup, cosplay and other products of foreign trade manufacturers Milan Network (milanoo.com) began to expand the new product line. At present, it has been involved in the field of men's clothing, in the category of apparel has increased men's and men's accessories two categories, footwear also increased the category of men's shoes.

Milan NET Product list, men's accessories include belts, neckties, men's clothing includes jackets, shirts, polo shirts, sweaters, T-shirts, jeans, shorts, socks, underwear and more than 10 categories, men's shoes are also divided into casual shoes, slippers, sports shoes, boots, fashion shoes and so on.

In addition, the Milan Network has launched a series of theme-style men's T-shirt. In response to the Sochi Winter Olympics, for example, the Milan network designed a black T-shirt with a Sochi logo and a Milanoo logo on the front, and in memory of former South African President Nelson Mandela, the Milan network also launched a shirt with Mandela's head.

Milan net men's T-shirt series Clothing

As a Web site in the development process will slowly form a certain customer base, the formation of a certain gene. Therefore, in the category expansion, can only follow the overall trend of the customer base, it is difficult to jump to do. For the Milan network, because of its customer base is female-oriented, category expansion is therefore limited. Now, in the apparel category, the Milan network began to try men's product line, and the theme of the form of T-shirt to promote the brand image, perhaps to cultivate a group of new users.

Category expansion has been a major problem faced by China's cross-border electric business enterprises. And foreign trade is difficult to expand the category, in addition to the site is affected by the inherent customer base, there is also an important reason is due to the impact of inadequate facilities, Cross-border electric operators can not access to the main category of overseas users shopping.