Milk powder giant Borrow electricity dealer "enclosure"

Herald reporter Wu Shujuan jinan report

The restrictions on the purchase of milk powder again caused concern. 2nd, Hong Kong arrested 25 people for violating the new deal, which took the departure of two cans of milk powder per person. At the same time, http://www.aliyun.com/zixun/aggregation/34734.html "> Domestic electric Business Platform has taken the initiative to unite foreign milk powder manufacturers to do the online direct business of milk powder.

Foreign milk Powder Shop Direct Supply

1st, the CAT announced the United International Dairy giants Danone and Nestlé, the launch of the two sides of the six brands on the cat to provide overseas direct sales of origin.

It is understood that the form of cooperation between the two sides in addition to the Cat and brand business direct cooperation, brand in the days of the cat opened the official flagship store, the Cat intends to try C2B pre-sale sales, that is, the consumer orders, brand manufacturers from overseas direct supply of origin, sent to the customs clearance, and then sent to the sellers by courier hands.

According to the Cat President Zhang Yong introduced, Danone Group's milk brand can be Rui Kang, Connaught Gifted, cattle pens, more than the United States (special series), Nestle group Nestle Super can En, Wyeth (Special series) and other brands will open the origin of the Cat direct service. Currently Danone's New Zealand sales first brand Karicare, the Dutch sales of the first brand Nu-trilon has opened the official flagship store in the Sky Cat. Danone's Nutrilon origin of all imported milk powder on 11th in the exclusive debut of the Cat, another brand of the British second brand Cow&gate will also be stationed in the second half of the day cat. "By taking the form of direct supply, shortening the chain, consumers can get more fresh milk powder at a more favorable price." Zhang Yong said.

Another retail giant, Watson, announced on February 28 that it had worked with international baby milk powder giants such as Abbott, Wyeth and the US, and would sell three brands of powdered milk at the Watson shop.

Before this, Amazon, McNuggets buy, OK Butler Platform, Jingdong Mall and other electric business platform, although the sale of imported infant milk powder, but more to take the form of cooperation with agents, few overseas direct supply form.

Snatch the net to buy the market

For direct overseas milk powder, consumers are undoubtedly the most delighted.

"The original child's milk is entrusted to the foreign friends to buy, since the beginning of a lot of countries last year to limit the purchase of milk powder, to try to find food rations for their children, fortunately can be bought from the Internet overseas direct milk powder." "The child just full 6 months of Li Xiao 2nd relieved." She told the Economic Herald reporter, there are 7 countries and regions on the milk powder limit purchase, although previously reluctantly chose the net to buy imported milk powder, but she has been worried about the quality of milk powder and safety.

Jinan University School of Economics Dean, Herald special commentator Gockingtian, said the reporter interviewed, foreign milk powder manufacturers directly into the cat shop sales, more secure, controllable, even if there is a problem, consumers are easy to defend rights. "The supply chain can be shortened, compared to overseas purchasing milk powder, the price has a certain advantage, and can ensure quality." ”

E-commerce Observer Ruzenwang told the Herald reporter, foreign milk limit purchase policy makes the Internet merchants rely on overseas purchase helpless exit, resulting in huge market demand has to turn to the physical store. Relative to the electric dealer to fill the resulting huge market gap in the expectation, foreign milk powder brands to borrow online shopping platform to enter the domestic network to buy the market's desire more urgent.