Milk powder reorganization and nurturing list of 30 billion bonuses

Yili, Mengniu, flying cranes, Wandashan, Highland Treasure is expected to be the first finalists although the "Milk Powder national team" is denied by the Ministry of Industry and Information technology, but to support the "milk powder enterprise Merger and reorganization" list, but is nearing completion. Recently, from the source learned that the first batch of enterprises will be supported by the state of the list has been released, Yili, Mengniu, flying cranes, Wandashan and Highland Treasure is expected to be shortlisted. "China Business daily" reporter also learned that according to the Ministry of Industry has completed the "promotion of infant formula milk powder Enterprise merger and reorganization work plan", the above five enterprises are expected to receive the Central Financial Special Fund, the State Development Bank policy loans, provincial-level financial supporting funds, mergers and acquisitions of enterprises to implement a package of supporting policies such as tax concessions. Industry estimates, the entire industry to support the amount of funds will be more than 30 billion yuan. A number of companies said that in the near future, the Chinese Dairy Industry Association will hold a press conference to promote the products of five companies, will have the Ministry of Technology to participate in and publish some of the rules, announced the first batch of enterprises to support the list. The new high-end milk powder brands will also be officially available. "These five companies will become the first echelon of domestic milk powder. "The source said. Support List released September 18, a domestic dairy enterprise related staff Chen Lin (a pseudonym) to reporters, in the merger and reorganization of the dairy industry, the list of government-supported enterprises has been basically determined, Yili, Mengniu, flying cranes, Wandashan, Highland Treasures have become the first batch of enterprises to obtain state support, but it is not ruled out that the final announcement may change. Reporters call several companies to verify the internal people, the other party did not deny, there are enterprises directly reply "is true." And the Ministry of Consumer Goods department deputy Inspector Gao Fu in the media interview, but also denied the media on the milk powder "national team" report, "This is the wrong report, no milk powder ' national team ' concept, who should be ' national team '? Who should not be the ' national team '? It's not a relationship! "Earlier, Ministry of Industry spokesman Goodspeed Ren has said that the merger and reorganization of the strength and direction is to form a group of brand quality, can let the masses rest assured of the production enterprises." The goal is by the end of 2018, can form 3~5 home sales income of more than 5 billion yuan of large infant formula milk powder enterprise, let the top 10 mainland brand enterprises industry concentration of more than 80%. And the reporter had previously reported, according to the Ministry of Industry, "to promote infant formula milk powder Industrial enterprises merger and reorganization work plan", put forward to encourage the industry to the top of the large milk powder enterprises to implement the merger and reorganization of the industry, such as the central government funds to establish the relevant fund, the National development Provincial financial arrangements supporting funds, the implementation of mergers and acquisitions to give preferential tax incentives and other supporting policies. According to industry figures, involving milk powder enterprises mergers and reorganization of various types of support funds, will exceed 30 billion yuan. To this end, the milk powder enterprises have shown good Ministry of Industry, hope to become the object of support. And the enterprise related staff, also continuously through various channels to learn the Ministry of industry decision-making, and competitors of the recent action. "This list is mostly expected,In addition to flying crane milk industry, the other four are owned by the background of enterprises, in the industry rankings are also relatively before, management, management and strength of enterprises have a bigger and stronger foundation. Just, Plateau Treasure brand is not very high, in fact, this is a Tibetan enterprise, the production of Yak milk powder, is the focus of local support enterprises. "But it's a pity that the country's biggest milk-powder brand is not on the list," said a company insider who declined to be named. According to Euromonitor, an international market research firm, to 2012 years of retail sales, Yili accounted for the domestic infant milk powder market share of 7.8%, is the largest domestic milk powder manufacturers, Mengniu and its Italian market share of 0.2% and 4.7% respectively, flying cranes, Wandashan are 1.7%, "Plateau of the Treasure" is not included in the statistics. Although the United States is the largest domestic milk powder enterprises, but in response to national policy does not appear to be positive, even the Ministry of Production and sales of domestic milk powder statistics List also does not have the name of the United States, and the sale of the U.S. shell because of the rumors are also more, the government should also worry about support, Beime suddenly sold. "Chen Lin Analysis said. "In addition, the Ministry of Industry requirements, there may be supported enterprises need 3 consecutive years of profitability, corporate bank credit rating in AA above, to have their own brands, but also the use of wet process, the use of raw materials 85% for the stability of the milk source base produced fresh milk." Selected several are all industrial chain-type enterprises, with its own pasture, traceability milk milk source system and a certain product research and development strength. "China-commerce circulation Productivity Promotion Center Dairy analyst Song Liang in the media interview also blunt:" Because the United States and the yuan is a big influence, should be supported by the Government of domestic brands, can help other domestic brands to promote, but unfortunately not shortlisted. "Promotion of high-end Shang Chen Lin also told reporters that September 28, the Ministry of Industry will convene a press conference to publish this list, at the same time, several companies launched high-end milk powder will be available to restore market confidence." And high Volt also confirmed that there are some high-end milk powder brands are supported and focused, but this is led by the Dairy Industry Association, which brands can be selected is also determined by the association, "the government can not determine these things, market behavior, the government can not do." "No matter who led, domestic milk powder brand will exert high end is indeed an indisputable fact." Throughout the domestic milk powder market, after years of impact, domestic milk powder by the foreign milk, have retreated to the three or four line market, not only the brand can not compete with the foreign milk powder, even the price is also a monopoly of foreign milk powder, domestic brands in the high-end market share shrinking. This group to promote high-end products, can reverse the current market pattern, only by the market to give the answer. At present, Yili has gold collar crown, Yili gold, gold collar and Crown three series of infant formula milk powder, and each can price of 300 yuan above the gold collar is the top of the top line, the Mengniu has long been through and the European dairy giant Arlafoods cooperation launched the "Ouximong cattle" brand high-end and super high-end series of milk powder; flying cranesThere are flying cranes, super flying sails, star-sail three series of milk powder, one of the Super flying Sail and star flying sails are priced at more than 300 yuan per pot of high-end milk powder; Wandashan also has a high-end milk powder brand An Likong, each can price at about 300 yuan, the plateau of the treasure of Yak milk powder per can price is more than 400 yuan. Wandashan Milk Industry Deputy general manager Yuninjiang said, the enterprise this year the main push is still An Likong, next year may have other brands. "We squeeze milk from the cows into the powder as fast as 11 hours, fresh and safe." In the Guangdong Sun Yat-sen University clinical trial, we have done with foreign brands, An Likong, breast milk for comparison, and breast milk is no difference, the data is the same, our finalists are reasonable. Yuninjiang said in an interview with the media. In addition, there are domestic dairy practitioners to reporters that the current foreign milk powder is suffering the biggest crisis in history, this is the best time for domestic brands to fight back to the market. Beijing Putian Sheng Road Enterprise planning agency general Manager Leyong also pointed out that prior to the constant natural "Botox" incident to let domestic consumers see the quality of foreign brands, antitrust investigation and let the price of foreign milk powder exposed, the latest to seize the first milk of the baby's news and let the original attention of the hospital channel began to Transparent, These combined, the market impact on foreign milk powder will be very serious. However, the domestic brand of high-end products launched, although the support of policies, and ultimately can be in the market foothold, but it is to rely on the ability of the enterprise itself. Song Liang stressed that the relevant departments involved in referral, the move to regain consumer confidence is good, but enterprises need to continue efforts, not only in quality to have protection, but also continue to make a contribution to the brand, because "through the product of domestic brands have a new understanding, after all, still need to let the market and consumers to choose." "This is just as the North Blue Ocean FMCG brand marketing planning agency chief project operations director Wang Ziheng said," Iron also need their own hard, domestic milk powder to regain the trust of consumers must be from the perfect product quality. ”