Millet 1.266 billion Yuan strategy shares the beauty of the United States more "cheap"

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US group Chairman Fang Hongbo (left) and Millet technology Chairman Lei (left three)

Compared to the traditional choice of home appliance companies and internet companies at the business level of cooperation, the United States is more bold. Today, the United States Group (000333) issued will be 23.01 yuan per share price to millet technology directed additional 55 million shares, raise capital not more than 1.266 billion yuan, after the release, Millet technology will hold the United States 1.29% shares, and nominated a core executive for the United States Group directors, Both sides will be in the intelligent home and its ecological chain, mobile internet business areas of deep cooperation.

In the outside world, the beauty of the "olive branch" to millet, is the overall transformation of the United States to the Internet a strategy, Millet became a shareholder in the United States, the United States more easily implanted in the internet gene. In addition, can accelerate the beauty of intelligent home process. Although the United States in March this year proposed M-smart smart home strategy but no real progress, but more than the competitor Haier slow a beat, the urgent need to improve the smart home chain of soft power, including in user marketing, user interaction, these are millet's strengths.

For millet, smart home is the important direction of its future development, although Millet launched a router, air purifiers and other products, but in the field of intelligent home is still a niche category products. More importantly, although millet through the router to open the entrance of intelligent home, but it is difficult to solve with more household electrical products interconnection problems. At present, the beauty of the coverage in addition to television, with air-conditioning, washing machines, refrigerators, kitchen appliances, small household electrical appliances and many other household electrical products. This brings the opportunity for the millet to penetrate the intelligent home market. In addition, millet can use the United States in the home appliances manufacturing, offline channels and other traditional areas of resources to make up for its short plate.

More importantly, in the future, the smart home of the single product of the competition, the entrance of the dispute will become "platform contention", who has the most users, who will be the King of smart home. Data show that the United States 2013 years of household electrical appliances sales reached 250 million units, the market has reached 2 billion units. Millet mobile phone 2013 for 18.7 million units, 2014 is expected to be more than 60 million units. Once the Millet + beauty of the user than Haier, then will produce a "magnet" effect, attract more cross-platform partners to participate in millet and beauty of the intelligent home Open platform, the combination of Millet + beauty will become the Beijing-East u+ +, Haier's ihome, such as Baidu's another big smart home platform.

The marriage of both sides is more advantageous to the future strategy of the United States

"The sale is more favorable for the United States, with a 1.29% per cent stake in the US $1.266 billion." "A securities analyst told Sohu it that the news will continue to stimulate the rise of US equities and bring more space for future capital markets." More importantly, the United States as a traditional home appliance manufacturing enterprises, need to integrate more internet genes, millet investment in the United States and the future of the strategy more favorable.

At present, millet only in the mobile phone's single business performance, with the domestic smart phone market slowdown, overseas markets blocked. Whether it's considering follow-on performance growth or preparing for a future IPO, Millet needs to introduce more concepts and layouts. But with the beauty of the smart home, how to master the data of smart home users, and millet future business produced qualitative changes, is still unknown.