Millet 1800 research team tied hundreds of suppliers overseas market is in doubt

Millet in a variety of questioning sound continue to move forward, but there are insiders more optimistic about Huawei and ZTE, that in the growth and development prospects, Huawei and ZTE more than a chip, may surpass millet. The development of smartphones has made China's mobile phone brands gradually occupy a place on the world stage. According to a recent list of global smartphone market share rankings in the first quarter of 2014, Samsung has succeeded in ranking first in excess of 30% per cent, with Apple TOP10 second. Chinese smartphone makers are showing a bright eye, with 6 of the top ten brands coming from China. Huawei, Lenovo, Millet and so on have exceeded the quarterly growth of 20%. Specific to the Chinese market, according to the Market Research Institute Counterpoint Survey Report, in the first quarter of 2014, millet in the domestic market rate of 11%, and Apple only 10%. The top 5 of China's smartphone market share is Samsung 18%, Lenovo 12%, millet 11%, cool pie 10% and Apple 10%. As an Internet brand, the rapid rise of millet is an alternative. Rising growth is also testing the ability of millet research and development team, supply chain and channel. Research and Development team of 1800 people in recent years, the growth of millet almost all maintained at three-digit increase. According to the official Millet data show: Millet in the 2012 fiscal year shipments of 7.19 million units, sales reached 12.6 billion yuan; 2013 Millet sold 18.7 million mobile phones, growth of 160%, tax-containing income of 31.6 billion yuan; in the first half of 2014, the total number of millet sales 26.11 million mobile phones, an increase of 271 %, tax-included sales of about 33 billion, an increase of 149%. This figure goes beyond the full year of 2013. In addition, Millet announced the 2014 mobile phone shipments target is 60 million units. Behind this series of figures, the biggest hero is the millet research and development team and supply chain system. Up to now, Millet has 1800 of people's research and development team size, including mobile phone hardware, MIUI, small Mi Yun service, TV and Internet set-top box, electric business technology and many other business research and development team. Millet PR director Xu Jieyun told the Financial weekly (micro-signal: Money-week) reporter. According to Xu Jieyun Introduction, in product research and development, millet thought that the user model should be greater than all engineering mode, that is, to attract users to participate in product design and research and development, collect user feedback, for rapid iterative development. Taking MIUI as an example, millet designed the orange Friday Internet development model, sending a new version of MIUI each Friday, which has now been iterated for 197 weeks. After the release of the new release, the MIUI development team will be based on more than 100,000 users submitted four experience report, as well as feedback in the Millet forum, and more than 1000 people in the honor of the team in-depth discussion, and ultimately determine the next update needs to address the priority of the user needs. Xu Jieyun further explained. This is also the millet has been respected user mode, so that users participate in product design and development, and that this is the best model on the Internet. Supply chain includes hundreds of global 0 components and generationIndustry suppliers and Apple phone similar, millet is responsible for raw material procurement, product design, and no own factory, machine assembly to other factories on behalf of processing. With the growing number of millet shipments, the industry chain is also expanding. According to the Millet official website, the current millet and hundreds of of the world's top 0 components and OEM suppliers to form a deep and close cooperative relationship, is the most important supplier, the highest priority of partners. In particular, millet mobile phone 4 of the release, including Foxconn, WA, Herbie and many other upstream partners support. Among them, Foxconn and Herbie invested 1.2 billion and 700 million yuan respectively to purchase the world's newest production equipment to ensure the quality, feel and yield of the complex process. In addition, the millet supply chain company also includes the provision of OGs touch screen for its hi-tech and ultrasonic electronics; provide touch screen Offikang, Donghua technology, Deep Tianma A, where Offikang also provide camera module, provide structural parts of the strength of the shares, provide battery Sunwoda, provide distributors Love Strickland To provide inductance of the CIS-electronic and so on. And Offikang, Sunwoda, ultrasonic electronics, deep Tianma A, Lai Bao Gao Ke is also Huawei, ZTE, Cool faction, Lenovo's suppliers. The whole machine assembly is owned by Foxconn and WA two. The mention of millet, many people think it is synonymous with internet thinking, it pioneered the internet sales of mobile phone precedent. At present, the millet mobile phone sales channels accounted for 70% of the channel, the other 3 to become a custom channel operators. In the electric business channel, Millet has its own domain name mi.com, the Millet store app, this is the millet most main channel, moreover also has opened the Millet Day Cat official flagship store. In addition to network channels, millet marketing has been the industry to relish. Outside the commonly used social marketing, hunger Marketing, new media marketing, such as the description of millet marketing, but millet that millet marketing is essentially word-of-mouth marketing, Word-of-mouth is the core of Millet brand marketing. Quality, patent, signal questioned people red is many, millet mobile phone from the beginning encountered a variety of questioning sound. First, the production is outsourced, quality can not be controlled; second, millet can not be sold overseas, because it did not apply for a patent, not recognized; Third, said Millet is not like Huawei ZTE has its own base station facilities, signal quality is inferior to both. A mobile phone industry personage, who declined to be named, told the Financial weekly reporter. For the 1th, Huaqiang Electronics Industry Research Institute analyst Pan Jiutang Disagree: Apple is also outsourced, millet quality no problem, millet should sell five thousand or six thousand, to now no big quality problems, I think as an Internet brand, should be better than peers do. On the issue of the patent of millet, Pan Jiutang that: This requires a process, because overseas markets require a strict patent place is North America and Western Europe These two markets, the current millet did not open up to there, in addition to these two markets, other markets there is a broad space, I think later millet may also solve this problem by acquiring some patent companies or joining the patent Union. The current patent problems on the development of millet is not very big, but in the long run, this is the need to solve the milletProblem。