Millet 2014 press conference: Turn to the feelings and raise the price butcher knife

In domestic mobile phone brands, Millet is unable to bypass the topic. From 2010 to 2014, the company achieved a leap-forward development. July 22, that is, this afternoon, Lei held 2014 Millet Annual conference in Beijing, released the Millet mobile phone 4 and millet hand Ring two heavyweight products-they on the millet company itself, to the industry and how the impact? Turning to the feelings of the millet mobile phone 4 from the configuration of the process, is this year millet conference routine changes. A word summarizing the content of millet Annual conference, Millet told us how hard they make a mobile phone metal box. It is undeniable that the millet mobile phone 3 relative to its predecessor, is a less successful product. This is dangerous for millet-especially millet like to use the product story-telling company, behind the brand value, must be a corresponding product as a support. Now, a lot of millet mobile phone users in the use of millet mobile phone 3 after feeling good, because the value of millet brand has been established, and the other MIUI indeed regardless of the appearance or experience are not bad. But millet technology still desperately needs a millet mobile phone 2 that appeal to the product. Otherwise, the story goes out, no one believes that brand value is a kind of damage. To the millet mobile phone pricing, the market on the glory of Huawei as a representative of a series of 2000 yuan below 1500 yuan of mobile phone products are millet mobile phone competitors. In the competitor's price gradually pull low, configuration gradually close, or even beyond the circumstances, millet products to how to distance from competitors? Aside from the configuration, mobile phone material will be a good entry point, at least at this price, most models or mainly plastic, widely used metal materials are not many. Millet mobile phone target group, is a large number of people in China's two or three-line city or even township life. In this same positioning and price constraints, we can not request Millet mobile phone 4 of the process level to reach the standard of Apple, also can not ask Lei promotional products when the height of jobs, for millet target group, can see this enterprise in serious production cost-effective products are enough. This time, lei for millet mobile phone cost-effective added quality aspects of the content, in the product publicity, not the company's first time. However, we can see that the promotion of millet products along the quality has been going down to meet the recognition of the value of Millet brand users psychological needs. No matter what, millet mobile phone is the most important part of the millet ecosystem, not to lose. Hundred Yuan below the hand ring, millet again raise the price butcher knife Another need special attention is, Lei today also released a new millet hand ring. In addition to the common intelligent hand ring function, but also can act as the Millet User ID, and mobile phone linkage. But it to hundred yuan below the price, to the current many intelligent hand ring manufacturers raised the price butcher knife. In accordance with the former geek Park Wujiang written "The end of the wisdom of the Ring," a paper, the current intelligent hand ring components cost range of about 47 yuan. And in the roll call time, PozIble and other platforms on the sale of intelligent hand ring prices are often more than 500 yuan, some nearly thousand yuan. When the user compares these products and the millet bracelet, how will the user make a choice? At present, the function of intelligent hand ring is very similar, the price often affects the choice of users, in front of the price of 79 yuan, consumers have few reasons to choose other products. The current intelligent hardware, often refers to the networking capabilities of the hardware. They can also be viewed as nodes in the network compared to ordinary products, the same rules for the Internet economy: The more network nodes, the greater the value-however, with the current smart-hand-ring entrepreneurial team's ability, they can not at very low prices to market products, in a very short period of time to rapidly expand their products network, Eventually a network effect is formed. and millet hand ring not only very low price, millet company over the past four years of accumulation, cell phone as the center, around the millet route, millet TV, millet box, millet flat has been built a very rich network of products. The addition of Millet bracelet will enhance the network, so that the millet ecology more valuable.