Millet 300 million dollar investment Archie art value is not worth

The more money you have, the less money you will need. Seemingly contradictory things, in fact, the most normal but-real estate developers are one of the largest "negative Weng", owed a bank a butt debt. And in the technology industry, in addition to Apple, Samsung, Google and other giants, other companies are still growing rapidly without exception are in the state of lack of money, millet is the representative. Some time ago, millet to 29 bank loans 1 billion U.S. dollars, "rebels" was questioned that 45 billion of the money is still lack of funds. But in fact, lei money is not equal to millet money, and millet need to invest in the place is too much, the loan is always less than the financing pressure.

Now, millet rich, and continue to start their own expansion of the road, in addition to overseas markets, the construction of the content of the ecological circle is undoubtedly an imminent problem--the hardware base, the entrance has been built, on this big platform on the "performance". Recently, according to the news revealed that the millet will be the love of Baidu's art investment 300 million U.S. dollars, while millet or will be in the two-level market to buy cool stocks, the amount is expected to be in the tens of millions of dollars, both transactions will be formally announced in the near future. To money for the content of millet, began to speed up.

Money for content Millet stepped into the fast lane

Although many people have always complied with the Internet marketing tools, hunger marketing, futures and other dissatisfaction, or even from powder to black, but it is undeniable that millet is always fast opponents step. In other manufacturers ignorant of the time to do the mobile phone, millet secretly cultivate miui, the first step to accumulate a large number of fans, eventually introduced Millet mobile phone, causing sensational effects. With a fever-level configuration, millet leading the way, in the domestic cause of 2000 yuan model upsurge. Then millet quickly launched Red Rice series, to seize the low-end market, other domestic manufacturers to follow up quickly, but the Red Rice series has always stood.

And in the introduction of Millet 4 effect is not obvious, MX4 and other large heat models began to impact millet, the industry almost think that millet "Twilight", Millet quickly again cloth a good chess: Sina Former editor-in-chief Chen joined, and is ready to spend 1 billion of dollars into content. At that time many people think "rebels" is bragging, but did not chengxiang only a few days, millet to 300 million U.S. dollars to invest in Archie Art, and spend tens of millions of dollars to buy Youku stock, let look at the decline of millet surprised.

Everywhere fast people One step, this is the reason why millet can be mixed in the evaluation of the important reason to come. The market does not lie, millet can achieve the present achievement, still has its extraordinary place. The money for the content of the practice, although it seems a bit of "bullying", in fact, is "great coincidence, to argued road." Millet to money to clear the way, not only for themselves to win in the content of the lead, but also save a lot of time. It's just a pity we never had a chance to see how millet built its own content biosphere from scratch--money solved everything.

300 million shares Archie art millet content can roll over

Millet value content resources, not only focus on the future, but also because of the content of the "dark deficit." When the Millet box was released, it was stopped by SARFT because it had no relevant "licence". But Millet is well aware that to create a "multi-screen ecology", Smart TV and TV boxes are indispensable. This investment Archie art, Millet can "curve Save the Nation", obtain the related licence.

July 2012, Archie and Internet television broadcast control platform license FONGCA New media, such as the establishment of the Galaxy interconnection, for the subsequent joint TCL released Smart TV and other living room hardware products. At present, with Millet cooperation license is ICNTV. After investing in Archie art, you can add the Galaxy interconnection, which is a solid platform for yourself.

More importantly, the millet has built a good hardware platform and entrance, just add a huge amount of resources and content, the construction of the content of the ecological circle, you can make the two produce 1+1>2 chemical reaction, enhance the user stickiness at the same time for the next step to expand the profitability of the project lay the foundation. On the hardware has been developed to a good stage, the content of the fill can make it in the hardware and user scale on the basis of commercialization, thereby expanding the profit space.

At present, Archie Art in the video industry belongs to the first camp, with a huge amount of content. In particular, the exclusive agent of Hunan TV variety show, the United States drama, animation and so on have a large number of fans, to the maximum extent to supplement the millet in the content of the short plate. Plus Archie art behind the full support of Baidu, will bring to the millet business model more possibilities-Baidu's internet entrance is definitely millet coveted.

Win？ Archie Art is a pleasure

Archie Art in Baidu after the acquisition of a wholly-owned, rapid development momentum. For example, "You from the Stars", "Love Apartment 4", Hunan TV "where Dad" and other 5 variety shows, set up studios and film companies ... From the user size and market income, ranked second, from behind, so that Youku potato, Tencent video, and so feel a great threat. But still in competition "burn money" video industry, no forever king. Alibaba shares the Youku potato, Tencent vigorously supports its own video business and so on, let Archie art is tired. Even with the support of Baidu is only in the first camp, the front has youku potatoes, behind the eyeing competitors.

Thus, Archie Art CEO Gong has repeatedly said that the video site in the short term no profit hope, Archie Art also has no profit schedule-can be seen Archie art itself is not too much self-confidence. And the investment of millet, will inject new vigor for Archie art. With the hardware platform of Millet, Archie Art will be more displayed in front of users. For example, the current number of millet mobile phone shipments are the world's third, four, can be pre-installed Archie art app, such as in the Millet TV box and smart TV on the pre-, to promote the content ... Even millet investment Archie has another potential implication: there are better stories to impress investors in the capital markets in the future.

Sneak touches Millet Favors Youku

But for a company, putting eggs in one basket is obviously too risky--and the makers of Apple's pits are a cautionary tale. So Millet has not left a retreat for itself-to buy tens of millions of dollars or so cool stocks. It is obvious that there are multiple considerations: first, to avoid risk, if the Archie in the future competition "off the chain", Millet has a standby resources; the second is Youku potatoes as the leader of the current video site, content is competitive, portfolio investment can guarantee the diversity of its content, the advantages of superposition.

Of course, it's more important that Ali invest in Youku potatoes, and millet and Ali in the double 11 and other activities have inextricably linked, buy Youku stock, can to some extent to remove Ali's wary--in other words, millet still do not want to offend Ali, so spend money to buy a peaceful, future or meet. If Youku can play an important role in the strategic planning of millet, it is believed that increasing the stock will be inevitable.

The charm family, Huawei anxious millet sleep stability

The Charm clan MX4, the Glory 6, Lenovo Vibe X2 and so on the model really causes the pursuit tide, lets the millet in the hardware platform no longer is in the lead position. But in other mobile phone manufacturers are about to catch up with millet and complacent, millet is quickly layout content field, open up a broader market, let oneself stand in a higher position, the future of the imagination space is also greater.

"With the heart of the", the Charm clan, Huawei, Lenovo, ZTE and other manufacturers in the intelligent mobile terminals still lost on the sale of millet, now in the content of the field again be pulled apart, perhaps zang and other people should be quite anxious. and "rebels" finally can sleep a safe sleep, do not think how to pick things on Weibo ...