Millet 4 exposes Lei smart family giant ambition

Millet in the afternoon of July 22 officially released Millet 4 mobile phone and millet hand ring. In the 2.5-hour press conference, Lei used 17 minutes to tell about the dream of the millet company, and spent 1 hours talking about the technology of the Millet 4 mobile phone, which is "a piece of steel plate art journey".

As the supply chain becomes more and more transparent, its main configuration parameters and appearance have been leaked before the Millet 4 handset is released, so the conference appears to be a lack of surprises. However, in the Millet 4 mobile phone "outstanding technology", "emphasis on capacity" behind, refraction is lei and millet in a "normal mobile phone company" rapid transformation. And Lei on the smart hardware and smart home around the millet mobile phone layout, will profoundly affect the future of Chinese mobile phone manufacturers and internet enterprises thinking and ecology.

In the press conference before and after, the author and millet supply chain manufacturers in-depth communication, try to read from the supply chain link to the Lei of Millet 4 mobile phone and intelligent hardware layout, the following is the main information points:

is the Millet 4 cell phone still not a "fever" cell phone?

The earliest slogan of millet mobile phone is "Born for a fever", but as the iterative route becomes more and more "transparent", and competitors in the supply chain to the first layout, Millet is currently not able to get the most critical components: whether Qualcomm 801 platform 8974AC processor, or sharp or jdi screen, and so on.

In this Millet 4 conference, Lei and Millet will never stop mentioning "fever" mobile phone, but the slogan changed to "The world's fastest" mobile phone. In fact, the Qualcomm 801 platform is no longer known as the "World's fastest" mobile phone in the case of Qualcomm's Gaotong 805 processor +adreno 420 GPU, which is based on the Krait 4,504 nuclear architecture, has shipped to Samsung and LG. But for millet and other domestic handset manufacturers, this is now available in the industry's best processor.

From another point of view, Millet gave up the concept of "fever", proved that the domestic handset manufacturers in the lack of key components such as core competitiveness, the way through the hardware competition has come to an end. So lei then used the conference half of the time to tell about the structure of millet 4 mobile phones, the back cover and other technical issues.

Millet 4 Structural Parts Why choose stainless steel?

Before the conference, the millet company in the media issued an invitation letter, is a 304 stainless steel, millet 4 Conference theme is also "a piece of steel art trip." So, for ordinary users, what is "304 stainless steel"? Why does the Millet 4 mobile phone choose stainless steel instead of the newest aluminum-magnesium alloy or Al-Ti-alloy?

304 stainless steel is actually our home pot bowl darts commonly used stainless steel materials, the industry is also called 18/8 stainless steel, widely used in industrial and furniture decoration industry and food medical industry.

For electronic consumer goods, the author contacted the earliest M6 player of the 2008, the main structural parts and the rear shell materials used 304 stainless steel. In November 2012, the MX2 mobile phone, released in early April 2014, "ZTE Secret" mobile phone also uses the 304 stainless steel structural parts border design. Therefore, Millet 4 is not the first to use stainless steel structural parts manufacturers.

So why does the Millet 4 handset insist on choosing stainless steel instead of the latest aluminum-magnesium alloy or al-Ti?

1, 304 stainless steel practicality is very good. It is characterized by high temperature resistance, good processing performance, relatively tough material, corrosion resistance and good texture.

2, the price is cheap. According to the supply chain data, the use of aluminum-magnesium alloy structure, the cost is equivalent to 304 stainless steel 3 times times, and the aluminum alloy to even increase to 4 times times.

3, mature technology, suitable for mass production. In fact, the domestic can do 304, 306, 308, such as stainless steel structural parts, quality and shipments can be guaranteed more than 10 manufacturers, and aluminum-magnesium alloy to ensure quality and shipments of manufacturers only 5, and has been a number of major mobile phone manufacturers to make a single early, the choice of millet is actually not much.

Millet 4 Conference Highlights what?

In August 2011 Millet 1 Mobile phone conference, Lei said Millet mobile phone "No design is the best design", did not think of a word to millet brought nearly three years of various "spit trough." And from the current point of view, the first three generations of millet mobile phones, Rice 2 mobile phone is the most industry and user-approved a mobile phone, the result is the sales life cycle extension, sales are up to 17.4 million units (according to the data published in Millet, Rice 1 sales 7.9 million units, 3 sales 10.5 million meters).

1. Emphasize the design concept. In the press conference, Lei's biggest change is to use a lot of space and time to tell the design and technology of Millet 4 mobile phone. This will undoubtedly have a very big impact on the future development of millet mobile phone. After being forced out of the "fever" concept, the millet mobile phone is starting to truly transform itself into a quality mobile phone company.

2, commitment to capacity. Millet mobile phone has been the industry and the user question. In the Millet 4 conference, Lei promised millet two months to ensure the supply of 1 million units, the third month began to increase production capacity to 1 million units per month. Solve the problem of supply chain and capacity, which is the important sign of millet beginning to mature.

3, MIUI. The Millet 4 handset will first carry MIUI 6. According to the data released by millet, MIUI activated more than 65 million users, is expected to be more than 100 million households in the year. For domestic handset manufacturers, have a good user experience and ecosystem miui, is really a millet set "firewall."

4, household appliances "omnipotent" remote control. Millet 4 Mobile phone currently support remote control 2,853 devices, Lei stressed: "Especially the priority to support gree air-conditioning", "if won the bet with Mingzhu, 1 billion yuan will be" to millet employees and millet mobile users.

5. Intelligent hardware + software eco-chain. Millet also released the Smart bracelet, as well as announced investment and integration of free WiFi network applications such as Mai, phone help and other entrepreneurial applications, as well as Shenzhen, some entrepreneurial smart hardware projects. Lei said, millet early decision to promote the entire intelligent home ecological chain construction, including Millet Investment department, shun for the fund, and other cooperation funds will provide funds and channel support.

The problem that millet needs to solve at present

According to Lei announced the Millet 4 mobile phone version production plan, Unicom WCDMA 3G version July 29 volume production, Telecom EVDO 3G version of August volume production, China Mobile LTE 4G version September volume production, is expected to Unicom and telecom FDD 4G version of production to wait until the end of the year.

This means that, in the key RF antenna, such as core technology, the Millet technical team is still a problem. China Telecom and China Mobile have largely eliminated the 3G subsidy, and the July production model should actually support the 4G version. With the second half of China's 4G users began to explode, and the FDD test network licence has been issued in 16 cities, Millet technology team in the RF antenna technology research and development to seize.

Millet is becoming a "giant" Company

In general, under the Lei layout, millet is changing from a mobile phone company that relies on internet marketing and sales to an Internet smart terminal manufacturer.

From the Millet 4 mobile phone "change wood shell", "maintenance Insurance", "metal Frame" and a series of changes, we can faintly see a lot of domestic mobile phone manufacturers before the shadow. This means that millet is through the "doctrine" quickly fill and grow, much like the domestic internet giant enterprises on the start-up projects and replication and erosion. This is not a good thing for every domestic handset manufacturer.

And Lei on the millet mobile phone for intelligent hardware and smart home products and investment, but also in the internet, mobile phone companies, home appliances enterprises have never had a large layout. From this angle, regardless of the layout speed and success or failure, will profoundly affect the future of Chinese mobile phone manufacturers and internet enterprises thinking and ecology.