Millet and 360, fighting in the past few months in full swing

In the past two or three months, China's internet industry, the most lively play, by Lei and Zhou jointly dedicated, millet, 360 companies portrait. Both sides have opened their posture to micro-bo for the main battlefield, to the mouth Kung fu as a sharp weapon, not to fight a life-and-death posture.

One side is known as "Red Cannon" Qihoo 360 company chairman Zhou, side is "It model", Millet technology CEO Lei. In China's most powerful internet "TABLES" faction, both have a place (T for Tencent, a for Ali, B for Baidu, L for the Lei Department, E for Zhou, s for Sina). Their quarrel was enough to match a large film.

May 4, Zhou issued a micro-blog: "Today I will announce an important decision." "Hang up all the big half day's appetite, he finally openings:" will launch a variety of 360 users for special mobile phones. A few days later, the "Millet mobile phone Repair" keyword appeared in the 360 browser hot word search list. Millet launched the youth version of mobile phones, a single micro-Bo lottery forward million. 360 Company Background Netizen "Qin Niang paper" On the micro-blog said, "(LEI) to study the characteristics of the Navy has made the largest contribution to the universe." ”

Lei response: "For someone to recruit black you, keep silent?" 祎, Tencent CEO Ma, who had a 3Q war with Zhou, also added to the flames: "Alas!" In fact he (Zhou) is an actor. The plot, the routine, the expression each time is similar. Ray always see through to accompany him to practice in the end. ”

At this point, the drama opened.

The drama wife moves the truth

Zhou has been asked, if the martial arts figures, he thinks he is? Zhou the fox, and in micro-blog mentioned Jinshan company like Yue Group.

Millet mobile Phone co-founder Li Vanchang in an interview, evaluation Zhou: "If really rogue but good, rogue no culture." Most afraid of him this hypocrite, but also master a lot of resources, hiding can not hide. ”

This "little" big war, lying still is the gun of Jin Yong's martial arts characters, Zhou said Lei for Murong Complex-"Some successful NB figures not enough money, but also to pull the masses to worship, youboy Murong Duplex pleasure." "And Lei Let Zhou 祎" don't indulge in the illusion of the invincible in the east. "

Zhou said Lei is "machine pa", bully, Millet PR manager on the response Zhou is "net PA"; Zhou made a strong micro-blog shame Millet, Li Vanchang on the micro-blog sent 30 tube black toothpaste, "please pay attention to oral health"; Zhou said millet is "coarse grains" brand, Lei even Zhou and 360 name are unwilling to mention, all use "someone", "a division" to refer to, Millet said Zhou is hype, to copy thinking to do mobile phone, 360 aspects immediately retort, the charm of millet did similar accusations.

According to statistics, 360 special machine official micro-blog registration, the content of more than 30% are for millet mobile phone, have netizens comment, should be renamed "Black Rice Specialist". Li Vanchang said: "The official Weibo does not talk about their own products, just stare at others, unheard of, this is not unique to China's exotic?" Zhou is not the King of War, he is a king of saliva. Zhou a written reply said: "Some of the staff of millet to use this big foul language, to carry out personal attacks." This is not a so-called civilized, culturally-speaking company should behave. ”

Both sides you come to me, lively and extraordinary, today, still have no intention to go.

For Lei and Zhou, it was a war that could not be lost. Lei has repeatedly said that Millet was his high hopes. This is to determine whether he can become the Chinese Internet industry "rebels" key factor. As for Zhou, seizing the mobile Internet portal platform, the competitor, as a successor, must step by step.

Back to the whole war of words, the first hair is Zhou, but the mobile phone industry, why the new man singled Millet, the reason is nothing more than two: 360 also not with Apple, Samsung and other international brands say things, millet in domestic brand mobile phones, has been the leader. Worse, worse millet, let Zhou in a variety of nagging at the same time, also "call on the mobile phone industry to Millet learning", said "Millet Dare to the world first, created a model, with the Internet innovation Marketing model to establish a brand." Ditch the traditional manufacturing industry channel marketing baggage, and has been through the industrial chain of millet downstream, so that Zhou is very envious.

Last August 16, the Millet mobile phone, lei known as "triathlon" strategy (software + hardware + Internet services) in the market on the hurricane. They got through the hardware industry chain manufacturers at all levels, the early release of the MIUI operating system to recruit a group of enthusiasts love to brush the fans of the user. Surprisingly, the millet mobile phone through the internet to sell electricity channels, saving a lot of warehousing logistics costs, and gimmick a lot of marketing methods, the establishment of "millet" brand.

Lei at last year's Millet conference, following the fashion and presentation of jobs, the company's many executives, all of whom have been mixed up in the iphone, have had a lot of attention.

In the early days of the millet mobile phone release, Lei almost all of the interview, is to win the exposure rate. The company's executives almost every day in the forum, rice Chat and micro-blog and "rice noodles" to communicate. Lei himself also often in the middle of the night to respond to the micro-product problems of millet bo. and millet Company hosted "Rice Festival", the construction of "Millet home."

So far, millet mobile phone sales have been over 3 million units. Zhou said that the millet mobile phone profit of seven hundred or eight hundred yuan per set. Millet officials said that the initial not to make money, in the scale effect came out, and hardware manufacturers bargaining power to improve, but the profit is still only two hundred or three hundred yuan per Taiwan. In any case, millet money, and brand value has been greatly improved, which has become a consensus.

So, when Zhou 祎 to enter the mobile phone, just like the Lei borrowed the potential of jobs, he also borrow a grain of millet potential. "Occasion marketing is understandable," Zhou said. ”

This year, a number of internet manufacturers Qi Qi announced to enter the mobile phone industry, most of the use of hardware manufacturers, pre-installed software methods. Like Millet is responsible for the production of marketing and distribution of a number of links, few. "360 does not involve any hardware manufacturing, because we don't think we have a hardware gene," says Zhou. "But in this way, 360 special machines do not have a particular advantage, users buy any brand of mobile phones can also install the application of other companies." And Millet after the controversy, 360 in the actual no product to market, has been in the eyes of consumers and media to establish a "millet competition" image.

Two Hubei men's rivalry

360 former senior executives, now Lei department gan Fu (Jinshan Network CEO), is to witness and participate in the years Ray Week Ming knife dark gun confrontation key figures. In Fu away to Lei, Zhou spoke to give Ray: Accept Fu is against me. Lei fight back: Fu to you dozen work does not mean that life is your people, you let me not invest in him, but you invest how many former Jinshan staff?

In response to the "three" war, Fu on Weibo said a Zhou once told his story, "a man said to make a nail soup, let everyone take a pot, boil water, he put a nail." Tasted, said the taste is good, add some meat. Let's put the meat in. After cooking, we all feel good drink, to get the nails of the people grateful, give him the biggest. Now think about it, 360 special for the machine is not that nail? ”

Fu analysis: "Nail soup good to drink, we all remember nails, meat brand was castrated, nail soup is not good to drink, he can say is the meat is bad, the worst result, that is, loss of a nail." Why？ ”

For mobile phone industry, Zhou jump into the war, has its positive significance. Cheng, an IT commentator, said: "A relentless attack between opponents can expose the truth." "Zhou on Weibo on the micro-mobile phone a series of queries and data analysis, Lei's response by many people criticized by the wind, did not make a real strong retort. In this war of words, Millet showed more anger, but no wisdom. Zhou but always find the loopholes in millet words, still praise a few words of millet. Li Vanchang himself said: "Arguing, no one in China can quarrel Zhou." We have to do the same. ”

No matter how much millet tried to clear his relationship with the 360, the fact is that a slap does not ring. Li Vanchang also admitted that the "three" war objectively on the promotion of millet visibility also benefits, two companies have won a lot of attention. He joked: "This time is also hard week, he will come to our company, we immediately dissolved the entire public relations." ”

Not only millet, since last year, there has been an Internet company to enter the mobile phone industry. Alibaba, Tencent, Baidu, Shanda and NetEase are all in this list. None of these companies, which are larger than 360, have gained the influence of 360.

Zhou said: "Smart devices are forming a huge industrial chain, telecommunications operators, hardware equipment manufacturers, Internet service providers and other cooperation, the formation of high-speed development of the industry." This is an opportunity for every manufacturer, including 360. "This is not true, but for consumers, product quality, user experience and price/performance is the key to deciding which manufacturer to choose last." Li Vanchang said: "No company has ever been able to make the final victory by fighting, and in the end, we still have to talk about products." "Single-selling millet mobile phones and by licensing more than 360 of many factories, manufacturing sales models are very different, but determine whether they can ultimately win, is still the product itself."

At the end of the year will be listed in the rice nonblank, is now a grade of confidential millet company. Company up and down one was asked this question, on the formidable, the specific configuration, the price is first-level protection. For millet such a year one of the main products of the company, Rice nonblank If the market reaction is poor, will be a fatal blow to them.

The "three" controversy is actually two companies in the bucket mobile internet industry layout. Lei and Zhou, the same as Hubei people, the company also in the browser, terminal security, games and other industries have made a contribution, the two also have a deep regret-not to become the top three Chinese internet characters.

Lei once loved and the outside world to mention a book-"heterogeneous", the author Gladwell The first generation of American IT industry success is born in 1955. Analogy to China, Lei said he was born in 1969, but if born in 1964 or 1972, success will be much easier, he stressed "standing in the tuyere, pigs will fly." He boasted of "It model workers," but without a word of sadness, "deep down in my heart, I really feel like I'm doing a bad job." He thinks he is early, but how also crowded not top three, even the first five are not necessarily in the column. And so it has been regretted, and it is also fate.

In the 3721 Yahoo takeover, Zhou in charge of Yahoo China, he had great ambition and ambition, hope that Yahoo can be in many areas of the same achievements. Years later, he was still obsessed with Robin Li and Jack Ma's success in the future. As a result, he was flatly overruled when a journalist rated him as "successful".

Lei and Zhou, once known as the gurus of China's different fields, do not yet think they are successful enough and are once again on the node that can determine their own destiny.